Filter by
ANALISIS PRINSIP KONSUMSI ISLAM TERHADAP PERILAKU KONSUMEN DALAM BERBELANJA O…
Tujuan penelitian ini adalah untuk mengetahui prinsip konsumsi Islami benar-benar telah diterapkan oleh Mahasiswa Hafidzpreneur Institut Agama Islam Tazkia dalam berbelanja online shop. Metode pendekatan deskriptif kualitatif digunakan dalam penelitian ini. Penelitian ini menggunakan data primer melalui wawancara dengan Mahasiswa Kampus Matrikulasi Hafidzpreneur Institut Agama Islam Tazk…
- Edition
- Volume 9 Nomor 2, Desember 2023
- ISBN/ISSN
- 2528-6935
- Collation
- 2528-6935
- Series Title
- Ekonomi Syariah
- Call Number
- -
Pengaruh Brand Image Promosi Dan Halal Awareness Terhadap Keputusan Pembelian…
Tujuan : Penelitian ini membahas tentang pengaruh citra merek, promosi, dan kesadaran halal terhadap keputusan pembelian pada kopi Janji Jiwa Bogor. Metode : Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif deskriptif. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden kepada nasabah Kopi Janji Jiwa cabang Bogor dan berdomisili di Bogor…
- Edition
- -
- ISBN/ISSN
- NIM.17101031
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 AMA p
Analisa Faktor-Faktor Yang Memengaruhi Keputusan Masyarakat Muslim DKI Jakart…
Saat ini industri halal sedang berkembang di tingkat global dan negara Indonesia menjadi negara terbanyak konsumsi makanan halal di dunia. Tujuan dari penelitian ini adalah untuk melihat foktor-faktor yang memengaruhi keputusan masyarakat jakarta memilih makanan berlabel halal. penelitian ini menggunakan metode SEM-PLS dengan menggunakan 100 orang responden yang berdomisili di Jakarta…
- Edition
- -
- ISBN/ISSN
- NIM.1519443
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.4036 AWA p
Analisa Faktor yang Mempengaruhi Preferensi Mahasiswa STEI Tazkia Terhadap Ko…
Penelitian ini membahas tentang faktor-faktor yang mempengaruhi preferensi mahasiswa STEI Tazkia terhadap kosmetik dan personal care berlabel halal. Metode pada penelitan ini adalah Structural Equation Modelling (SEM) menggunakan Lisrel program 8.7 untuk menemukan pengaruh dari Budaya, Sosial, Pribadi dan Psikologi terhadap kosmetik dan personal care berlabel halal. Data yang digunaka…
- Edition
- -
- ISBN/ISSN
- NIM.1317328
- Collation
- EI
- Series Title
- -
- Call Number
- REF 2x4.99 KOM a
Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…
The reason researchers chose the Uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of Brand Image, Price, Product Quality and Promotion on purchasing decisions of Uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tanger…
- Edition
- Vol. 8 No 2 Septembe(024)
- ISBN/ISSN
- 25978829
- Collation
- MBS
- Series Title
- pp.1- 1
- Call Number
- -
Determinants of Intention to Choose Halal Certified Restaurant in West Java
range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultur…
- Edition
- Vol. 05 No. 03 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp.477-488
- Call Number
- -
Pengaruh Pengetahuan, Sikap, dan Norma Subjektif terhadap Keputusan Pembelian…
This study aims to investigate the factors affecting the purchasing choices of halalcertified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses …
- Edition
- Vol 6 No 10 (2024)
- ISBN/ISSN
- 26564351
- Collation
- ES
- Series Title
- pp.6363–6375
- Call Number
- -
PENGARUH PENGETAHUAN, SIKAP DAN KEPERCAYAAN MAHASISWA TERHADAP PRODUK YANG BE…
The study aims to analyse the influence of students knowledge, attitudes, and beliefs on products labelled halal, focusing on food and beverages. This study used quantitative methods with a cross-sectional design. Primary data were obtained through the distribution of questionnaires to respondents. The research population focused on in this study is all students who are still active and are not…
- Edition
- Vol 10 No 1 June 2024
- ISBN/ISSN
- 2548-561X
- Collation
- ES
- Series Title
- pp.68-78
- Call Number
- -
Analisis Pengaruh Religiusitas, Literasi Halal, Dan Sikap Konsumtif Terhadap …
The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly…
- Edition
- Vol.5 No 10 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- ES
- Series Title
- pp.4043-4057
- Call Number
- -
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan P…
This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the…
- Edition
- Vol. 13 No. 3 September 2024
- ISBN/ISSN
- 2654-5837
- Collation
- MBS
- Series Title
- pp.357–369
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography