Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…

The reason researchers chose the Uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of Brand Image, Price, Product Quality and Promotion on purchasing decisions of Uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tanger…