Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh ekuitas merek dan citra merek terhadap minat beli konsumen dalam perspektif pemasaran Islam, dengan kesadaran halal sebagai variabel moderasi, studi kasus minuman boba Kopi Kenangan di Kota Kendari.
Information technology application of in libraries functionsin a variety offorms, one of which shaped by the utilization of library information system to enable the processing of data and reports quickly. Therefore the library information system is indispensable in determining business decisions.The development of library information systems are needed to carried out in accordance with the need…