Pengaruh Pengetahuan, Sikap, dan Norma Subjektif terhadap Keputusan Pembelian…

This study aims to investigate the factors affecting the purchasing choices of halalcertified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses …