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Exploring Influential Factors in the Selection of Halal Pharmaceuticals among…
Users of halal-certified medicines involve individuals, groups, and organizations; individual actors cannot be separated from students. Several factors influence students who use halal-certified medicines, including attitudes, subjective norms, and purchase intentions. These factors are motivated by the desires and needs of students. This study investigates the impact of knowledge, attitudes, a…
- Edition
- Vol.5 No.2 Month September
- ISBN/ISSN
- 2964-4909
- Collation
- ES
- Series Title
- pp.134-143
- Call Number
- -
The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trust …
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- MBS
- Series Title
- pp.1271-1281
- Call Number
- -
The Impact of Ambiet Factors on Consumer Purchase Decisions (KKV Offline Store)
The rise of globalization and the increasing dominance of information technology have transformed the paradigm for business success. Infrastructure is no longer the sole foundation for entrepreneurs. Instead, the economic landscape now places greater emphasis on intangible assets such as intellectual capital. This includes elements like market perception, interpersonal relationships…
- Edition
- Vol 6 No10
- ISBN/ISSN
- 2656-4351
- Collation
- MBS
- Series Title
- pp6816–6840
- Call Number
- -
Pengaruh Sertifikasi Halal, Kesadaran Halal, Dan Komposisi Makanan Terhadap M…
Penelitian ini bertujuan untuk mengetahui pengaruh sertifikasi halal, kesadaran halal, dan komposisi makanan terhadap minat membeli produk kemasanan makanan berlogo halal pada konsumen mahasiswa di Bogor. Penelitian ini merupakan survei dengan menggunakan kuesioner sebagai instrumnnya. Populasi yang digunakan dalam penelitian ini adalah mahasiswa ekonomi syariah dan non ekonomi syaria…
- Edition
- -
- ISBN/ISSN
- NIM.1519345
- Collation
- SKRIPSI
- Series Title
- -
- Call Number
- REF 2X4.91 HER p
Studi Faktor-Faktor Minat Beli Masyarakat Terhadap Produk Halal (Studi Pada W…
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat beli masyarakat terhadap produk halal dengan studi kasus pada wali murid SDIT Buah Hati Cilacap. Sample yang digunakan dalam penelitian ini adalah 71 responden. Data dalam penelitian ini dikumpulkan melalui kuesioner dan metode yang digunakan adalah Regresi Linear Berganda. Hasil penelitian ini memperoleh …
- Edition
- -
- ISBN/ISSN
- NIM.1317212
- Collation
- BMI
- Series Title
- -
- Call Number
- REF 658.4036 ZAI s
Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…
The reason researchers chose the Uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of Brand Image, Price, Product Quality and Promotion on purchasing decisions of Uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tanger…
- Edition
- Vol. 8 No 2 Septembe(024)
- ISBN/ISSN
- 25978829
- Collation
- MBS
- Series Title
- pp.1- 1
- Call Number
- -
Determinants of Intention to Choose Halal Certified Restaurant in West Java
range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultur…
- Edition
- Vol. 05 No. 03 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp.477-488
- Call Number
- -
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan P…
This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the…
- Edition
- Vol. 13 No. 3 September 2024
- ISBN/ISSN
- 2654-5837
- Collation
- MBS
- Series Title
- pp.357–369
- Call Number
- -
UNVEILING TRENDS: HALAL MEDICINE CHOICES AMONG STUDENTS IN GREATER JAKARTA (J…
Over-the-counter and restricted over-the-counter medications are commonly used by students because they are easily accessible and can be purchased when feeling unwell. The aim of this study is to understand the purchasing behaviour of over-the-counter and restricted over-the-counter medicines labelled as halal among students in the Jabodetabek region. In particular, this study examines the infl…
- Edition
- Vol. 15 No. 1
- ISBN/ISSN
- 2579-6453
- Collation
- ES
- Series Title
- pp. 96-104
- Call Number
- -
Analysis of Factors Influencing Purchase Intention on Halal-labeled Cosmetics…
ABSTRACTThe development of economic trends and literacyin consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status …
- Edition
- Vol. 05 No. 02
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp.247-259
- Call Number
- -
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