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PENGARUH LABEL HALAL, ONLINE PROMOTION DAN ONLINE CUSTOMER REVIEW TERHADAP KE…
Penelitian ini bertujuan untuk menganalisis pengaruh Label Halal, Online Promotion, dan Online Customer Review terhadap Keputusan Pembelian secara online. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi penelitian ini adalah pelanggan Mie Instan Lemonilo diwilayah Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), dengan sejumlah 350 pelanggan sebagai responden. Tekn…
- Edition
- Vol. 9 No. 1 (2024)
- ISBN/ISSN
- 2614-8838
- Collation
- MBS
- Series Title
- pp.1-245
- Call Number
- -
The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trust …
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- MBS
- Series Title
- pp.1271-1281
- Call Number
- -
The Impact of Ambiet Factors on Consumer Purchase Decisions (KKV Offline Store)
The rise of globalization and the increasing dominance of information technology have transformed the paradigm for business success. Infrastructure is no longer the sole foundation for entrepreneurs. Instead, the economic landscape now places greater emphasis on intangible assets such as intellectual capital. This includes elements like market perception, interpersonal relationships…
- Edition
- Vol 6 No10
- ISBN/ISSN
- 2656-4351
- Collation
- MBS
- Series Title
- pp6816–6840
- Call Number
- -
The Influence Of Brand Image, Brand Satisfaction And Brand Trust On H&M Custo…
Fast fashion is a phenomenon in the clothing industry that offers the latest fashion trends at low prices and fast production times. one of the famous brands is H&M. In Indonesia, H&M has spread to 19 cities in the last 8 years.This study aims to analyze the effect of brand image brand satisfaction brand trust on H&M customer brand loyalty in the Jabodetabek area. Data collection was carried ou…
- Edition
- Vol13,No 02
- ISBN/ISSN
- 2721-9879
- Collation
- MBS
- Series Title
- pp 1308-1319
- Call Number
- -
Pengaruh Kemampuan Digital dan Kualitas Layanan Elektronik Terhadap Minat Bel…
Abstract Currently, the world is experiencing rapid changes with the advent of the Fourth Industrial Revolution. Digital technology is rapidly developing worldwide, including in Indonesia. Technological advancements have permeated all human activities, including the business world, through innovations in electronic commerce, commonly known as e-commerce. This research uses descriptive quantita…
- Edition
- Vol 6 No 10 (2024)
- ISBN/ISSN
- 2656-4351
- Collation
- MBS
- Series Title
- pp.1580 – 1600
- Call Number
- -
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