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Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…
The reason researchers chose the Uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of Brand Image, Price, Product Quality and Promotion on purchasing decisions of Uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tanger…
- Edition
- Vol. 8 No 2 Septembe(024)
- ISBN/ISSN
- 25978829
- Collation
- MBS
- Series Title
- pp.1- 1
- Call Number
- -
Analyzing Consumer Preferences in Selecting Halal Tourism Destination
Purpose: This paper examines consumer behavior, specifically the Indonesian society's preference for making halal tourism in the Riau region a tourism destination. Design/Method/Approach: The methodology applied in this research is quantitative with the SEM-PLS approach. Sampling was done using purposive sampling method. The number of respondents involved was 256 people with an age range of 16 …
- Edition
- Vol. 9 No. 1 (2024)
- ISBN/ISSN
- 2548-3102
- Collation
- ES
- Series Title
- pp.1-18
- Call Number
- -
Pengaruh Pengetahuan, Sikap, dan Norma Subjektif terhadap Keputusan Pembelian…
This study aims to investigate the factors affecting the purchasing choices of halalcertified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses …
- Edition
- Vol 6 No 10 (2024)
- ISBN/ISSN
- 26564351
- Collation
- ES
- Series Title
- pp.6363–6375
- Call Number
- -
PENGARUH PENGETAHUAN, SIKAP DAN KEPERCAYAAN MAHASISWA TERHADAP PRODUK YANG BE…
The study aims to analyse the influence of students knowledge, attitudes, and beliefs on products labelled halal, focusing on food and beverages. This study used quantitative methods with a cross-sectional design. Primary data were obtained through the distribution of questionnaires to respondents. The research population focused on in this study is all students who are still active and are not…
- Edition
- Vol 10 No 1 June 2024
- ISBN/ISSN
- 2548-561X
- Collation
- ES
- Series Title
- pp.68-78
- Call Number
- -
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan P…
This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the…
- Edition
- Vol. 13 No. 3 September 2024
- ISBN/ISSN
- 2654-5837
- Collation
- MBS
- Series Title
- pp.357–369
- Call Number
- -
ANALISIS KODE ETIK PROFESI AKUNTAN PUBLIK: PERSPEKTIF AL-HADITS
A financial report audited by public accountants carries significant responsibility as the basis for decision-making for stakeholders and serves as a symbol of the reliability of financial information for an entity. However, several cases of ethics and regulatory violations have occurred in some prominent KAP in Indonesia. This phenomenon underscores the importance of enforcing ethical codes fo…
- Edition
- Vol 10 No 1 June 2024
- ISBN/ISSN
- 2548-561X
- Collation
- AS
- Series Title
- pp.58-67
- Call Number
- -
Trends in Green Supply Chain Management:Insights from Bibliometric Analysis (…
This research discusses the publication trend on the topic of green supply chain management with "Green Supply Chain Management" as the keyword. Search using the title and abstract categories listed in Dimension from 2014 to 2023 analyzed in a bibliometric study. This bibliometric study can guide academics and practitioners to take relevant steps in managing environmentally friendly supply chai…
- Edition
- Vol. 5 No. 3
- ISBN/ISSN
- 2722-5062
- Collation
- MBS
- Series Title
- pp.543-554
- Call Number
- -
Systematic Literature Review Analisa Faktor-faktor yang Mempengaruhi Minat Ma…
Tujuan dari penelitian ini adalah untuk menganalisa faktor-faktor yang dapat memperngaruhi minat pada masyarakat dalam Menggunakan Layanan di koperasi syariah, dimana koperasi syariah memiliki peran penting dalam perekonomian setelah perbankan. Penelitian ini menggunakan metode kualitatif, dengan menggunakan aplikasi Publish or Perish untuk menganalisa berbagai jurnal yang sudah ada di google s…
- Edition
- Volume 5 No 9 2024
- ISBN/ISSN
- 2620295
- Collation
- ES
- Series Title
- pp.3693–3704
- Call Number
- -
Exploring Potential And Innovative Strategies From Zis Fund Collection At The…
The purpose of this research is to analyze the potential of zakah, infaq, and sadaqah (ZIS) in the Siak Regency area, and the innovative strategies carried out by BAZNAS Siak Regency in an effort to raise ZIS funds in the Siak Regency area. Triangulation qualitative methods are employed in this research. The findings show that zakah's potential in Siak Regency will be between Rp1,415,149.7075 b…
- Edition
- Vol. 15 No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- ES
- Series Title
- pp.129-144
- Call Number
- -
Pengambilan Keputusan Pembiayaan Usaha Kecil dan Menengah (UKM) Islamic Peer …
Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh ke empat variabel Loan Term, Credit Decission, Est. Laba dan Request Amount terhadap keputusan pemberian Pembiayaan Usaha Kecil dan Menengah (UKM) pada lembaga pembiayaan Islamic Peer to Peer Lending PT Ammana. Data dalam penelitian ini diperoleh melalui website Ammana.id yang merupakan salah satu penyedia l…
- Edition
- -
- ISBN/ISSN
- NIM.1519087
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 332 DEW p
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