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Interest of Muslim Youth: Purchasing Halal Korean Restaurants in West Java
"Purpose: The objective aim this study is to investigate the factors influencing young Muslims' inclinations in West Java to purchase Korean food through visits to Halal-certified Korean restaurants, Employing the Knowledge-Based Theory of Planned Behavior (TPB) framework as the main variables under investigation. Design/Method/Approach: The research methodology utilizes purposive sampling, …
- Edition
- Vol 9, No 1 (2024)
- ISBN/ISSN
- 2548-3102
- Collation
- pp.101-120
- Series Title
- -
- Call Number
- -
Analyzing Consumer Preferences in Selecting Halal Tourism Destination
Purpose: This paper examines consumer behavior, specifically the Indonesian society's preference for making halal tourism in the Riau region a tourism destination. Design/Method/Approach: The methodology applied in this research is quantitative with the SEM-PLS approach. Sampling was done using purposive sampling method. The number of respondents involved was 256 people with an age range of 16 …
- Edition
- Vol. 9 No. 1 (2024)
- ISBN/ISSN
- 2548-3102
- Collation
- ES
- Series Title
- pp.1-18
- Call Number
- -
The influence of brand image, halal label, and religiosity on the purchasing …
Introduction In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values. Objectives This study examines the influence of bran…
- Edition
- Vol. 10, No. 1, 169-182
- ISBN/ISSN
- 2528-3758
- Collation
- pp;170-182
- Series Title
- Ekonomi Syariah
- Call Number
- -
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