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The Influence Of Brand Image, Brand Satisfaction And Brand Trust On H&M Custo…
Fast fashion is a phenomenon in the clothing industry that offers the latest fashion trends at low prices and fast production times. one of the famous brands is H&M. In Indonesia, H&M has spread to 19 cities in the last 8 years.This study aims to analyze the effect of brand image brand satisfaction brand trust on H&M customer brand loyalty in the Jabodetabek area. Data collection was carried ou…
- Edition
- Vol13,No 02
- ISBN/ISSN
- 2721-9879
- Collation
- MBS
- Series Title
- pp 1308-1319
- Call Number
- -
Faktor Determinan Generasi Milenial Dalam Keputusan Pembelian Kosmetik Halal
Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung halal awareness, halal label, brand image, kesehatan, beauty influencer dan religiusitas terhadap keputusan pembelian baik secara parsial maupun simultan. Sampel yang digunakan dalam penelitian ini adalah 150 responden. Data dalam penelitian ini dikumpulkan menggunakan kuisioner dan menggunakan pendekatan ku…
- Edition
- -
- ISBN/ISSN
- NIM.1519125
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.4036 KUR f
Pengaruh Labelisasi Halal dan Citra Merek Terhadap Minat Beli Konsumen Pada P…
Penelitian ini bertujuan untuk mengetahui Pengaruh Labelisasi Halal dan Citra Merek Terhadap Minat Beli Konsumen Pada Produk Susu Ultra Di Kota Jakarta Utara. Sample yang digunakan dalam penelitian ini adalah 100 responden. Data dalam penelitian ini dikumpulkan melalui kuesioner dan metode yang digunakan adalah Regresi Linear Berganda dengan menggunakan pembobotan skor model atribut si…
- Edition
- -
- ISBN/ISSN
- NIM.1418334
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.4036 ABD p
Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…
The reason researchers chose the Uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of Brand Image, Price, Product Quality and Promotion on purchasing decisions of Uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tanger…
- Edition
- Vol. 8 No 2 Septembe(024)
- ISBN/ISSN
- 25978829
- Collation
- MBS
- Series Title
- pp.1- 1
- Call Number
- -
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan P…
This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the…
- Edition
- Vol. 13 No. 3 September 2024
- ISBN/ISSN
- 2654-5837
- Collation
- MBS
- Series Title
- pp.357–369
- Call Number
- -
Understanding the Drivers of Consumer Loyalty Among Millennials Towards Halal…
This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by…
- Edition
- Vol. 5 No. 3
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp. 379-395
- Call Number
- -
Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…
Abstract The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, D…
- Edition
- Vol. 8 No 2 September 2024
- ISBN/ISSN
- 2597-8829
- Collation
- MBS
- Series Title
- pp.,2597-8829
- Call Number
- -
Pro-Israel Product Boycotts: The Role of Influencers, Religiusity, and Brand …
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
- Edition
- Vol. 12 No.5 Sepsember 2024
- ISBN/ISSN
- 2460–0717
- Collation
- MBS
- Series Title
- pp.1949-1958
- Call Number
- -
Pengaruh Gaya Hidup, Iklan Dan Citra Merek Terhadap Keputusan Pengunaan E-MON…
Tujuan: Skripsi ini bertujuan untuk menganalisis apakah terdapat pengaruh dari variabel gaya hidup, variabel iklan, dan variabel citra merek terhadap keputusan konsumen menggunakan aplikasi e-money khususnya OVO pada masyarakat Tanjung Pandan Belitung. Metode : Penelitian ini menggunakan metode kuantitatif deskriptif dan menggunakan non probability sampling dan purpose sampling untuk m…
- Edition
- -
- ISBN/ISSN
- NIM.18101220
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 HAL p
Pengaruh Reklame Video Wall Dalam Menumbuhkan Brand Awareness Konsumen (Studi…
Dalam era tekhnologi dan persaingan pasar yang makin ketat sekarang ini, limpahan informasi dan terbukanya peluang untuk mengakses informasi membuat konsumen makin kritis dalam memilih produk. Agar dapat unggul dalam persaingan, salah satu jalan yang ditempuh oleh perusahaan adalah dengan kemampuan mengelola dan menyampaikan informasi kepada konsumennya dimana salah satu wujudnya adal…
- Edition
- -
- ISBN/ISSN
- NIM0913107
- Collation
- -
- Series Title
- -
- Call Number
- Ref 659 Pur p
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