Filter by
Pengaruh Brand Image, Harga, E-WOM, dan Halal Awareness terhadap Keputusan Pe…
Purpose : To find information about the effect of using brand image, price, E-Wom, and halal awareness on purchasing decisions on Marshwillow products in JABODETABEK both partially and stimulantly. Methods : This research uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with the Marsh…
- Edition
- -
- ISBN/ISSN
- NIM2010101150
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 AZZ p
Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
- Edition
- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Pengaruh Literasi Konsep Halal, Religiusitas, dan Sikap Konsumen Ter…
Indonesia is the country with the second largest Muslim population in the world, reaching 241.7 million people. With this large population, the domestic market potential for halal products is very promising. According to data from the State of the Global Islamic Report (SGIER) 2023/2024, the amount of halal product consumption in the world is estimated to reach USD 2.4 trillion in 2024. This pl…
- Edition
- Volume 4 Nomor 3 (2025)
- ISBN/ISSN
- NIM.2010103106
- Collation
- 220 – 233
- Series Title
- -
- Call Number
- -
Analisis Kesadaran, Sertifikasi dan Bahan Makanan Halal Terhadap Minat Beli…
"This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial…
- Edition
- Vol 7 No 6 (2025)
- ISBN/ISSN
- NIM.2010103032
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
FAKTOR-FAKTOR YANG MEMPENGARUHI PREFERENSI HALAL PADA PRODUK KOSMETIK DI KALA…
The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and religiosity t…
- Edition
- Vol 10 No 1 Maret 2024
- ISBN/ISSN
- 2661-688X
- Collation
- -
- Series Title
- -
- Call Number
- -
Determinant of Millenial Online Halal Food Purchase Behavior in Bogor During …
According to the Global Islamc Economy Report 2019-2020, Indonesia is ranked first in the Top 10 Islamic economy food consumer markets. Indonesia spent 173 billion USD for the consumption of halal food. Halal Purchase Intention is one of the supporting factors that can increase halal food consumption. According to (Awan & Nabeel, 2015). This study aims to analyze the determinants of t…
- Edition
- -
- ISBN/ISSN
- NIM.16103022
- Collation
- ES
- Series Title
- -
- Call Number
- REF 2X4.91 MUH d
Rencana Bisnis Produk Healthy Catering dengan Pendekatan Business Model Canvas
Industri halal menjadi salah satu sektor yang melejit. Sektor ini digadanggadang membuka peluang pasar yang luar biasa di Indonesia. Di sisi lain, masuknya barang-barang non-halal secara bebas membayangi konsumen Muslim Indonesia. Kehadiran UU No 33 Tahun 2014 tentang Jaminan Produk Halal (UU JPH) memberi angin segar bagi industri halal Tanah Air. Sejak diresmikan pada 2014 lalu, berbag…
- Edition
- -
- ISBN/ISSN
- NIM.1317078
- Collation
- BMI
- Series Title
- -
- Call Number
- REF 363.8 NAI r
Analisi Perilaku Impulsive Buying Pada Aplikasi Tiktok Shop Produk Kosmetik H…
Penelitian ini merupakan penelitian empiris yang bertujuan untuk mengetahui perilaku impulsive buying pada aplikasi TikTok shop produk kosmetik halal pada masyarakat di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan mengolah data primer melalui responden langsung dengan menggunakan kuesioner. Pengujian ini menggunakan program SEM dengan regresi linear beranda da…
- Edition
- -
- ISBN/ISSN
- NIM,.19103056
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 HIS a
Analisi Determinan Kesadran Halal Ibu Muslim Pada Produk Vaksin Imunisasi Ana…
Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh religiusitas, pengetahuan dan sertifikasi halal terhadap kesadaran halal ibu muslim pada produk imunisasi anak di Jawa Barat. Metode: Penelitian ini menggunakan pendekatan kuantitatif melalui metode analisis SEM-PLS (Structural Equation Modeling-Partial Least Square). Data dari penelitian ini diperoleh melalui 100 responden d…
- Edition
- -
- ISBN/ISSN
- NIM.19103060
- Collation
- ES
- Series Title
- -
- Call Number
- REF 2X4.91 HAS a
Perkembangan Pariwisata Halal Pasca Pandemic Covid-19 (Sebuah Perspektif Pela…
Penulisan ini bertujuan untuk mengetahui bagaimana pariwisata halal dan perkembangannya, perkembangan promosi, perkembangan infrastruktur destinasi dan kapasitas usaha serta perkembangan sumber daya manusia dengan perspektif pelaku pariwisata di Kabupaten Bogor sebelum, selama dan setelah Covid-19. Penulisan ini menggunakan metode kualitatif. Pengumpulan data dalam penulisan ini akan …
- Edition
- -
- ISBN/ISSN
- NIM.19101093
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 338.4791 RAH p
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography