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Pro-Israel Product Boycotts: The Role of Influencers, Religiusity, and Brand …
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
- Edition
- Vol. 12 No.5 Sepsember 2024
- ISBN/ISSN
- 2460–0717
- Collation
- MBS
- Series Title
- pp.1949-1958
- Call Number
- -
Pengaruh Gaya Hidup, Iklan Dan Citra Merek Terhadap Keputusan Pengunaan E-MON…
Tujuan: Skripsi ini bertujuan untuk menganalisis apakah terdapat pengaruh dari variabel gaya hidup, variabel iklan, dan variabel citra merek terhadap keputusan konsumen menggunakan aplikasi e-money khususnya OVO pada masyarakat Tanjung Pandan Belitung. Metode : Penelitian ini menggunakan metode kuantitatif deskriptif dan menggunakan non probability sampling dan purpose sampling untuk m…
- Edition
- -
- ISBN/ISSN
- NIM.18101220
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 HAL p
Pengaruh Reklame Video Wall Dalam Menumbuhkan Brand Awareness Konsumen (Studi…
Dalam era tekhnologi dan persaingan pasar yang makin ketat sekarang ini, limpahan informasi dan terbukanya peluang untuk mengakses informasi membuat konsumen makin kritis dalam memilih produk. Agar dapat unggul dalam persaingan, salah satu jalan yang ditempuh oleh perusahaan adalah dengan kemampuan mengelola dan menyampaikan informasi kepada konsumennya dimana salah satu wujudnya adal…
- Edition
- -
- ISBN/ISSN
- NIM0913107
- Collation
- -
- Series Title
- -
- Call Number
- Ref 659 Pur p
Pengaruh Celebrity Endorsement Dan Social Meda Marekting Pada Brand Awareness…
Tujuan Metode Hasil/temuan Kata Kunci : Eva Rini Wahyuni : 2010101023 : Manajemen Bisnis Syariah : Pengaruh Celebrity Endorsement dan Social Media Marekting pada Brand Awareness dan Keputusan Pembelian The Originote : Menganalisis Pengaruh Celebrity Endorsement Dan Social Media Marekting Pada Keputusan Pembelian The Originote dengan Brand Awareness Sebagai Mediasi. : Penelelitian ini menggunaka…
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- -
- ISBN/ISSN
- NIM.20101.01023
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8343 WAH p
The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab f…
Introduction The hijab is an important part of the daily lives of Muslim women in Indonesia. Several studies have been conducted regarding hijab preferences. However, research focusing on Generation Z is still limited. Objectives This research aims to explain how fashion trends, lifestyle, and brand image influence hijab fashion preferences. Method This research uses quantitative research …
- Edition
- Vol. 10, No. 1
- ISBN/ISSN
- 2528-3758
- Collation
- pp.251-270
- Series Title
- -
- Call Number
- -
The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trus…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1271-1281
- Series Title
- -
- Call Number
- -
Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increas…
This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a ca…
- Edition
- Vol. 05 No. 01 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- pp.141-153
- Series Title
- -
- Call Number
- -
Pengaruh Penggunaan Sosial Media Facebook terhadap Brand Awareness (Studi Kas…
ncreasingly recognized the role of sosial media in improving business performance and brand as well as be used as one tool in promoting a product or service, this is the baground of this research in particular, this research is done by developing a model to analyze the brand awareness of the product brand that is Najaha tour and Travel Bogor, which is currently Najah Tour and Travel foc…
- Edition
- -
- ISBN/ISSN
- NIM0913082
- Collation
- -
- Series Title
- -
- Call Number
- Ref 658.8 Kha p
Pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri studi …
Penelitian ini dilakukan bertujuan untuk menguji pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri. Brand Bank Mandiri mempengaruhi lima variabel pembentuk brand equity Bank Syariah Mandiri yaitu brand awareness, brand association, perceived quality, brand loyalty dan brand image. Dalam penelitian ini digunakan data primer dari kuesioner, teknik analisis data yang …
- Edition
- -
- ISBN/ISSN
- NIM0812186
- Collation
- -
- Series Title
- -
- Call Number
- Ref.658.8 Kau p
The influence of brand image, halal label, and religiosity on the purchasing …
Introduction In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values. Objectives This study examines the influence of bran…
- Edition
- Vol. 10, No. 1, 169-182
- ISBN/ISSN
- 2528-3758
- Collation
- pp;170-182
- Series Title
- Ekonomi Syariah
- Call Number
- -
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