Tujuan: skripsi ini membahas pengaruh customer service, fasilitas pelayanan dan promosi terhadap minat nasabah pada produk tabungan tambora PT bak NTB syariah. Metode : Penelitian yang di gunakan adalah metode SEMPLS ,dengan analisis data mengunakan smart PLS . studi kasus dari masyarakat bank NTB syariah yag memiliki tabungan tambora . Data dari penelitian ini diperoleh dari kuesioner…
Penelitian ini bertujuan untuk mengetahui pengatun TAM dan persepsi keamanan terhadap minat perilaku penggunaan dalam menggunakan layanan digital mobile banking bsi. penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. hasil penelitian ini menemukan bahwa variabel technology acceptance model tam dan perceived security berpengaruh signitifikan …
Tujuan: Skripsi ini bertujuan untuk mengetahui Minat Masyarakat Dalam Pembayaran Zis Dengan Metode Qris Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan menyempurnakan konstruk Technology Acceptance Model (TAM) tradisional dengan dua faktor tambahan, yaitu kepercayaan yang dirasakan, dan risiko, untuk memahami minat masyarakat untuk menggunakan QRIS dalam pemba…
"Purposes : This research aims to analyze user satisfaction of the Byond by BSI application using the Technology Acceptance Model (TAM). The variables perceived usefulness and perceived ease of use are independent variables (X), while the behavioral intention to use variables and user satisfaction are dependent variables (Y) to see whether the TAM model can analyze application user sati…
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
Goal: This study aims to analyze the influence of ease of use, usefulness, trust, and risk on the interest and actual behavior of millennial Muslims in paying zakat digitally through crowdfunding platforms in the Greater Jakarta area, with education as a moderating variable. Method: The data were collected through an online questionnaire distributed via Google Forms to millennial Musl…
"Goal : Despite the rapid growth of Indonesia’s halal industry, its global export share remains modest at just 3% of its potential. Generation Z, as the largest demographic segment, holds vast potential to boost halal food consumption; however, their purchasing intention tends to be inflated, superficial, or impulsive, lacking sustained commitment. This study investigates the influenc…
"This study aims to analyze the influence of Perceived Usefulness (PU), Perceived Ease of Use (PEU), and Intention to Use (ITU) on Behavioral Intention (BI) to use digital payment platforms for donation purposes among Gen Z Muslims in the Jabodetabek area. A quantitative approach was employed using the Structural Equation Modeling (SEM) method with the SmartPLS software. A total of 119 …
"Goal: This study aims to design a new business plan called PM Potret using Business Model Canvas analysis for professional photography businesses in Batam City. Method: A qualitative approach was used, with data collection techniques involving observation and interviews with 15 informants. The data was analyzed to determine customer segments, value propositions, channels, customer …
"Tujuan : Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi keputusan pembelian secara online pada ecommerce tokopedia dengan objek generasi Z. Variabel artificial intelligence, digital marketing dan islamic marketing ethics akan bertindak sebagai variabel eksogen yang akan mempengaruhi variabel endogen yaitu keputusan pembelian online. Metode : Partial Least Square…