Objective: This study aims to analyze the influence of religiosity, halal literacy, and product knowledge on the decision of Muslim consumers in the JABODETABEK region to boycott McDonald's products. The research is motivated by the increasing awareness among Muslim consumers of global issues, such as the Israel-Palestine conflict, which affect their consumption decisions. Method: The…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
Tujuan: skripsi ini membahas pengaruh customer service, fasilitas pelayanan dan promosi terhadap minat nasabah pada produk tabungan tambora PT bak NTB syariah. Metode : Penelitian yang di gunakan adalah metode SEMPLS ,dengan analisis data mengunakan smart PLS . studi kasus dari masyarakat bank NTB syariah yag memiliki tabungan tambora . Data dari penelitian ini diperoleh dari kuesioner…