Pengaruh Label Halal Gaya Hidup Harga Terhadap Keputusan Pembelian Produk Min…

Goal : This study aims to determine how the influence of the Halal Label, Lifestyle and Price variables on the Purchasing Decision of consumers from the millennial generation in the Jabodetabek area. Method : The sample in this study was taken using a data collection method called purposive sampling. The number of samples obtained was 122 respondents. This research is a research with …

Analisis Pengaruh Religiusitas, Literasi Halal, Dan Sikap Konsumtif Terhadap …

The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly…

Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan P…

This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the…

Determinan Perilaku Konsumtif Generasi Milenial Di Jabodetabek

Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuanga, media sosial, gaya hidup dan lingkungan sosial terhadap perilaku konsumtif pada generasi milennial wilayah Jabodetabek. Desain/Metodelogi/Pendekatan - Data yang digunakan pada penelitian ini adalah data primer dengan cara penyebaran kuesioner menggunakan google form kepada generasi milenial yang ada di wilaya…

Analisis Pengaruh Kualitas Pelayanan, Pengetahuan Zakat, Tingkat Religiusitas…

Edition

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ISBN/ISSN

NIM.1519438

Collation

ES

Series Title

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Call Number

REF 2X4.144 SHO a