Objective: This study aims to analyze the influence of religiosity, halal literacy, and product knowledge on the decision of Muslim consumers in the JABODETABEK region to boycott McDonald's products. The research is motivated by the increasing awareness among Muslim consumers of global issues, such as the Israel-Palestine conflict, which affect their consumption decisions. Method: The…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
Introduction: Community productivity is critical in maintaining quality of life to avoid disasters. The use of digital technology in the economic aspect has also provided opportunities for people far from the market to earn income to meet their living needs. Objective: This quantitative study aimed to explore the impact of halal labeling, price, and product quality on consumer loyalty toward In…
he enactment of regulations regarding the obligation to guarantee halal products in Indonesia according to Law Number 33 2014 is mandatory and binds for SMEs owners to have halal guarantees for all products that are offered. However, the number of Indonesian SMEs that have been halal-certified remains very low and far from their potential. The purpose ofthis study was to analyze the effect…
Tujuan: skripsi ini membahas pengaruh customer service, fasilitas pelayanan dan promosi terhadap minat nasabah pada produk tabungan tambora PT bak NTB syariah. Metode : Penelitian yang di gunakan adalah metode SEMPLS ,dengan analisis data mengunakan smart PLS . studi kasus dari masyarakat bank NTB syariah yag memiliki tabungan tambora . Data dari penelitian ini diperoleh dari kuesioner…