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The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab f…
Introduction The hijab is an important part of the daily lives of Muslim women in Indonesia. Several studies have been conducted regarding hijab preferences. However, research focusing on Generation Z is still limited. Objectives This research aims to explain how fashion trends, lifestyle, and brand image influence hijab fashion preferences. Method This research uses quantitative research …
- Edition
- Vol. 10, No. 1
- ISBN/ISSN
- 2528-3758
- Collation
- pp.251-270
- Series Title
- -
- Call Number
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The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trus…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1271-1281
- Series Title
- -
- Call Number
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Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increas…
This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a ca…
- Edition
- Vol. 05 No. 01 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- pp.141-153
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- -
- Call Number
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Pengaruh Penggunaan Sosial Media Facebook terhadap Brand Awareness (Studi Kas…
ncreasingly recognized the role of sosial media in improving business performance and brand as well as be used as one tool in promoting a product or service, this is the baground of this research in particular, this research is done by developing a model to analyze the brand awareness of the product brand that is Najaha tour and Travel Bogor, which is currently Najah Tour and Travel foc…
- Edition
- -
- ISBN/ISSN
- NIM0913082
- Collation
- -
- Series Title
- -
- Call Number
- Ref 658.8 Kha p
Pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri studi …
Penelitian ini dilakukan bertujuan untuk menguji pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri. Brand Bank Mandiri mempengaruhi lima variabel pembentuk brand equity Bank Syariah Mandiri yaitu brand awareness, brand association, perceived quality, brand loyalty dan brand image. Dalam penelitian ini digunakan data primer dari kuesioner, teknik analisis data yang …
- Edition
- -
- ISBN/ISSN
- NIM0812186
- Collation
- -
- Series Title
- -
- Call Number
- Ref.658.8 Kau p
The influence of brand image, halal label, and religiosity on the purchasing …
Introduction In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values. Objectives This study examines the influence of bran…
- Edition
- Vol. 10, No. 1, 169-182
- ISBN/ISSN
- 2528-3758
- Collation
- pp;170-182
- Series Title
- Ekonomi Syariah
- Call Number
- -
Analisis pengarus atribut produk terhadap brand image: studi kasus produk war…
Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui hubungan atribut produk pada tujuh elemen yaitu kualitas, fitur, gaya dan disain, kemasan, harga, merek, serta jaminan terhadap brand image pada produk kosmetik wardah PT. Pusaka Tradisi Ibu. Diukur dengan menggunakan metode regresi linear berganda. Data yang digunakan adalah data primer dan seku…
- Edition
- -
- ISBN/ISSN
- NIM.0711063
- Collation
- -
- Series Title
- -
- Call Number
- Ref.338 PUT a
ANALISIS PENGARUH BRAND EQUITY (EKUITAS MEREK) TERHADAP KEPUTUSAN PEMBELIAN…
Penelitian ini di dasari dengan perkembangan bisnis kosmetik di Indonesia yang mengalami kemajuan sehingga menimbulkan persaingan antara para produsen kosmetik untuk memperkuat merek mereka. Tujuan dari penelitian ini adalah a) untuk mengetahui deskripsi tentang Ekuitas Merek (Brand Equity) dan, b) untuk menguji secara empiris pengaruh dari Ekuitas Merek (Brand Equity) terhadap keputu…
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- -
- ISBN/ISSN
- NIM.0711013
- Collation
- -
- Series Title
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ANALISIS NASABAH BERPINDAH MEREK (BRAND SWITCHING) PADA BANK SYARIAH DAN BA…
Munculnya perbankan syariah dengan pertumbuhan begitu cepat merupakan fenomena yang menggambarkan terjadinya perpindahan merek pada konsumen, dalam hal ini nasabah bank. Penelitian dilakukan untuk menganalisis perilaku perpindahan merek pada nasabah bank di wilayah Dramaga. pengambilan data primer melalui pengambilan sample dilakukan secara purposive. Sementara analisa dilakukan secar…
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- -
- ISBN/ISSN
- NIM 0610.105
- Collation
- -
- Series Title
- -
- Call Number
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Pengaruh perluasan merek (brand extension) dan kualitas pelayanan (service qu…
Penelitian ini dilatar belakangi oleh banyaknya perbankan konvensional yang melakukan perluasan merek (brand extension) dengan membuka Unit Usaha Syariah (UUS) maupun Bank Umum Syariah (BUS) untuk melayani transaksi syariah yang mulai berkembang saat ini. Tujuan penelitian ini adalah: 1) untuk mengetahui deskripsi tentang brand extension, service quality dan corporate image Bank Syari…
- Edition
- -
- ISBN/ISSN
- NIM.0610.070
- Collation
- -
- Series Title
- -
- Call Number
- Ref. 658.8 CHA p
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