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The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trus…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1271-1281
- Series Title
- -
- Call Number
- -
Sharia Fintech Service Adoption Among Cooperative and Non-Cooperative Users i…
This study examines the factors influencing the adoption of Sharia FinTech among cooperative and non-cooperative users that can help them provide better and more efficient services. Moreover, this research uses the Technology Acceptance Model (TAM) method that has been modified using quantitative analysis by distributing online questionnaires with a total of 154 respondents in the DKI Jakarta a…
- Edition
- Volume 5(2), 2024
- ISBN/ISSN
- -
- Collation
- pp. 992-1010
- Series Title
- -
- Call Number
- -
Efficient Market Analysis of Jakarta Islamic Index (2019-2023)
This study aims to analyze the efficient market form of the Jakarta Islamic Index. The methodology used is an event study with a window period of 20 days, including ten days before and ten days after the announcement of composition changes held twice a year. The sample consists of 102, with 30 companies listed during the study period and 36 companies excluded and re-listed following the composi…
- Edition
- Vol. 11 No. 2 (2024)
- ISBN/ISSN
- 2716-0610
- Collation
- pp.160-175
- Series Title
- -
- Call Number
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Factors Affecting Loan Quality on Sharia Fintech Lending Platforms: A Study C…
This study aims to see the Factors Affecting Loan Quality on Sharia Fintech Lending in Indonesia. This research uses a qualitative method of case studies by collecting secondary data through from OJK. This article looks at the Factors of current loans and non-current loans starting in early 2021 to 2023 for Sharia FinTech in Indonesia by adopting the multiple linear regression method an…
- Edition
- Volume 5(2), 2024 pp. 1034-1048 pp. 1034-1048
- ISBN/ISSN
- 2715-789X
- Collation
- pp. 1034-1048
- Series Title
- Manajemen Bisnis Syariah
- Call Number
- -
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