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"PENGARUHGAYAHIDUP,KUALITASPRODUK,DAN HARGAPRODUKTERHADAPKEPUTUSAN PEMBEL…
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
- Edition
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- ISBN/ISSN
- NIM.19101046
- Collation
- -
- Series Title
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- Call Number
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Pengaruh Influencer Marketing Kualitas Konten dan Diskon Harga Terhadap Kep…
"This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 resp…
- Edition
- Vol 7 No 9 (2025)
- ISBN/ISSN
- NIM.2110101085
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap…
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101078
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
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Pengaruh Pengaruh Literasi Konsep Halal, Religiusitas, dan Sikap Konsumen Ter…
Indonesia is the country with the second largest Muslim population in the world, reaching 241.7 million people. With this large population, the domestic market potential for halal products is very promising. According to data from the State of the Global Islamic Report (SGIER) 2023/2024, the amount of halal product consumption in the world is estimated to reach USD 2.4 trillion in 2024. This pl…
- Edition
- Volume 4 Nomor 3 (2025)
- ISBN/ISSN
- NIM.2010103106
- Collation
- 220 – 233
- Series Title
- -
- Call Number
- -
Pengaruh Desain Produk Fitur Produk dan Kualitas Produk Terhadap Keputusan Pe…
"This This study aims to determine the influence of product design, product features, and product quality on Samsung smartphone purchase decisions among Generation Z. The research uses a causal quantitative approach with the SEM-PLS analysis technique. Sampling is conducted using purposive sampling with data collected through an online questionnaire distributed via Google Form to 130 Sa…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101081
- Collation
- 1893 -1910
- Series Title
- -
- Call Number
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Analisa Pengaruh Event Tanggal Kembar, Promo dan Kepuasan Konsumen Terhadap…
"This study aims to analyze the influence of twin date events, promos, and customer satisfaction on the purchasing decisions of Generation Z consumers using the Shopee e-commerce platform in the Greater Jakarta area. The phenomenon of twin date events, such as 11.11 and 12.12, which are accompanied by various promotions such as discounts, free shipping, and cashback, has become a signif…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101037
- Collation
- 1381 - 1396
- Series Title
- -
- Call Number
- -
Pengaruh Diskon Flash Sale dan Live Shopping Terhadap Keputusan Pembelian P…
"This study aims to determine the effect of discounts, flash sales and live shopping on purchasing decisions for skincare products on the Shopee platform for millennials and Gen Z in Riau Province. With the title ""The Effect of Discounts, Flash Sales and Live Shopping on Purchasing Decisions for Skincare Products on the Shopee Platform for Millennials and Gen Z"". This study uses a quant…
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101084
- Collation
- 2745-7613
- Series Title
- -
- Call Number
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Pengaruh Literasi Religiusitas dan Tingkat Pendapatan Muzakki terhadap Keputu…
"Penelitian ini merupakan penelitian empiris yang bertujuan untuk mengetahui pengaruh Literasi, Religiusitas dan Tingkat Pendapatan Muzakki terhadap Keputusan Membayar Zakat Pertanian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengolah data primer melalui responden langsung dengan menggunakan kuisioner. Pengujian ini menggunakan program SPSS versi 26 dengan regresi linear be…
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- -
- ISBN/ISSN
- NIM.19102019
- Collation
- AS
- Series Title
- -
- Call Number
- REF 2X4.1432 AZH p
Analisis Pengaruh Articial Intelligence Digital Marketing Dan Islamic Marketi…
"Tujuan : Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi keputusan pembelian secara online pada ecommerce tokopedia dengan objek generasi Z. Variabel artificial intelligence, digital marketing dan islamic marketing ethics akan bertindak sebagai variabel eksogen yang akan mempengaruhi variabel endogen yaitu keputusan pembelian online. Metode : Partial Least Square…
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- -
- ISBN/ISSN
- NIM19101062
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8 SUF a
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