Pengaruh Viral Marketing, Content Marketing Dan Brand Image Terhadap Keputusa…

"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …

PENGARUH BRAND TRUST, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMB…

Penelitian yang bertujuan dalam mengekplorasi pengaruh dalam brand trust, brand awareness, dan brand image terhadap keputusan dalam melakukan pembelian laptop ASUS pada mahasiswa di wilayah Jabodetabek. Pada penelitian menggunakan metode survei dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel penelitian diambil dari mahasiswa yang menggunakan laptop Asus di wilayah Jabode…

Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…

This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …

Pengaruh Influencer Marketing Kualitas Konten dan Diskon Harga Terhadap Kep…

"This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 resp…

Pengaruh Kemudahan Penggunaan Kepercayaan Konsumen dan Ulasan Terhadap Mina…

"This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled ""The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek,"" this research employs a causal quantitative app…

Pengaruh Kemudahan Penggunaan, Kecepatan Transaksi, dan Keamanan Transaksi Te…

"This study aims to analyze the influence of perceived ease of use, transaction speed, and transaction security on consumer satisfaction in using QRIS as a payment method in the Bogor City MSME sector. The research method used was a quantitative approach with data collection techniques through the distribution of questionnaires to 215 respondents who were selected using purposive sampling…

Peran Asuransi Syariah dalam Membangun Rantai Nilai Halal

Edition

Vol. 6 No. 1 (2024)

ISBN/ISSN

2723-7567

Collation

pp.74-89

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THE IMPACT OF SHARIA COMPLIANCE AND SERVICE QUALITY ON CUSTOMER LOYALTY WITH …

Background – It is undeniable that there are still many people who do not fully believe in Islamic banking activities whether they are free from things that are prohibited in Islam. This makes the customer's religiosity needs to be investigated further how it affects the loyalty of Islamic bank customers. Objective -The purpose of this study is to analyze the loyalty of customer depo…

Business Strategy Based on the Comparison of Sun Tzu and Khandaq War Manageme…

Edition

Vol. 8 No. 1

ISBN/ISSN

2528-2948

Collation

Vol. 8 No. 1, June 2022 (59-79)

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Chronological Analysis of Brand Trust: A Construct Proposition

Edition

Volume 12, Issue 10

ISBN/ISSN

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Collation

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