Goal : This thesis aims to determine whether there is an effect of product, price, people, process on the sales volume of PT Ismo Trans Jaya Method : This study uses a descriptive quantitative approach. The sampling technique used non-probability sampling and accidental sampling by distributing questionnaires to all 100 customers of PT Ismo Trans Jaya in the Solo area and its surround…
Background – The existence of cooperatives whose initial purpose is to help meet the needs of their members has also contributed to the National GDP of Rp. 451.95 trillion and it turns out that the contribution of Sharia cooperatives is below 2%. Objective – The objective of this study is to analyze the factors that influence employees in taking financing in sharia cooperatives so t…
"Goal: To identify internal and external factors that influence the success of marketing Islamic insurance policy waqf in Indonesia, and to formulate effective marketing strategies to increase sales of this product. Methode: The research used is SWOT analysis and brand analysis with a qualitativedescriptive approach, using primary data from interviews and observations as well as seconda…
Pada Januari 2024, terdapat 139 juta identitas pengguna media sosial di Indonesia, yang mewakili 49,9% dari populasi nasional. Instagram digunakan oleh 85,3% dari mereka. Penelitian ini bertujuan untuk menganalisis tingkat keterlibatan pengikut Instagram Penyelenggara Ibadah Haji Khusus (PIHK) di seluruh Jawa Barat yang terdaftar di HIMPUH dengan menggunakan postingan, likes, dan koment…
Penelitian ini berjudul "Implementasi Strategi Pemasaran Online-Offline Pada Produk Pakaian Pria “Yusdimar” Melalui Analisis Model Bisnis Canvas". Penelitian ini dilatarbelakangi oleh peningkatan persaingan di industri pakaian pria dan kebutuhan untuk strategi pemasaran yang efektif dalam era digital. Tujuan penelitian adalah Mengembangkan Customer Segment, Value Proposition, dan C…
Tujuan Metode Hasil/temuan Kata Kunci : Eva Rini Wahyuni : 2010101023 : Manajemen Bisnis Syariah : Pengaruh Celebrity Endorsement dan Social Media Marekting pada Brand Awareness dan Keputusan Pembelian The Originote : Menganalisis Pengaruh Celebrity Endorsement Dan Social Media Marekting Pada Keputusan Pembelian The Originote dengan Brand Awareness Sebagai Mediasi. : Penelelitian ini menggunaka…
"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …
"This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 resp…
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…