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Pengaruh Kualitas Produk Harga Dan Citra Merek Terhadap Keputusan Pembelian P…
Tujuan : Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kualitas produk, harga, dan citra merek terhadap keputusan pembelian pada sambal gami khas bontang baik secara parsial maupun simultan. Metode : Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel nonprobability sampling. Penelitian ini membutukan minimal 160 responden. Data yang dipe…
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- ISBN/ISSN
- NIM2010101009
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8342 mut P
"PENGARUHGAYAHIDUP,KUALITASPRODUK,DAN HARGAPRODUKTERHADAPKEPUTUSAN PEMBEL…
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
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- ISBN/ISSN
- NIM.19101046
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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
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- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
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The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
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- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
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Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
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- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
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Pengaruh Desain Produk Fitur Produk dan Kualitas Produk Terhadap Keputusan Pe…
"This This study aims to determine the influence of product design, product features, and product quality on Samsung smartphone purchase decisions among Generation Z. The research uses a causal quantitative approach with the SEM-PLS analysis technique. Sampling is conducted using purposive sampling with data collected through an online questionnaire distributed via Google Form to 130 Sa…
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- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101081
- Collation
- 1893 -1910
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PENGARUH HARGA JUAL, KUALITAS PRODUK KUALITAS PELAYANAN TERHADAP LOYALITAS NA…
"Expanding the limitations of the study in confirming the effect of customer loyalty, especially in the banking sector on murabaha financing at Bank Syariah Indonesia, is the expected contribution of this study. So that the study aims to examine the effect of selling price, product quality, service quality on customer loyalty in murabaha financing at Bank Syariah Indonesia. For this reaso…
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- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101076
- Collation
- 2621-6833
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- -
- Call Number
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Pengaruh Content Marketing, Kualitas Produk, Diskon, Dan Online Customer Revi…
"Tujuan : Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari content marketing, kualitas produk, diskon, dan online customer review terhadap impulse buying konsumen shopee baik secara parsial maupun simultan. Metode : Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel non probability sampling. Penelitian ini melibatkan sebesar 132 responden. Da…
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- ISBN/ISSN
- NIM 19101121
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- MBS
- Series Title
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- Call Number
- REF 658.8 SHA p
Analisis Perilaku Konsumtif Gen Z Muslim Pada Pembelian Brand SmartPhone DI K…
"Tujuan: Penelitian ini memiliki tujuan untuk mengetahui bagaimana pengaruh variabel brand image,kualis produk,harga dan menambahkan dua variabel baru literasi keuangan dan kontrol diri terhadap perilaku konsumtif generasi z muslim pada pembelian brand smartphone di kota bogor Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan kuisioner di kota Bogor melalui m…
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- ISBN/ISSN
- NIM19101136
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- MBS
- Series Title
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- REF 658.8342 RAM a
Analisis Pengaruh Sertifikasi Halal, Citra Merk, Kualitas Produk dan Store At…
Purpose: This thesis aims to find out whether there is an effect of halal certification, brand image, product quality and store atmosphere on purchasing decisions at J.CO Donuts & Coffee in Bogor. Methods: This research uses quantitative methods with a descriptive approach. The sampling technique used non-probability sampling by distributing questionnaires to 150 respondents who live …
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- ISBN/ISSN
- NIM.16101142
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- Series Title
- -
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- REF 658.8343 MUH a
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