Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was…
This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor…
This study aims to analyze the effect of Sharia stocks, inflation, and the Gross Domestic Product (GDP) of the food and beverage sector on the performance of the halal food and beverage subsector in Indonesia. Methode: The research method employed is panel data regression analysis with a quantitative approach, utilizing data from issuers in the food and beverage subsector listed on the Indonesi…
Objective : This study aims to analyze and predict the financial distress conditions of halal food and beverage sub-sector companies listed on the Indonesia Sharia Stock Index (ISSI) before (2018–2019), during (2020–2022), and after the COVID- 19 pandemic (2023–2024) using the Altman Z-Score model. Methodology : The research employed a quantitative-descriptive method with secondar…
Objectives: This study aims to analyze the impact of the VAT rate increase from 10% to 11% on the sales of food and beverage companies listed on the Indonesia Stock Exchange (BEI) from 2021 to 2025 and to evaluate the projected impact of a further increase to 12% on their sales performance during the same period. Methods: This research employs a quantitative approach using panel data r…
Penelitian ini bertujuan untuk merancang perencanaan bisnis olahan ikan rawa frozen dengan menggunakan analisis Business Model Canvas (BMC). Metode penelitian yang digunakan adalah kualitatif dengan pendekatan analisis deskriptif. Sampel penelitian terdiri dari 30 responden untuk survei. Hasil penelitian menunjukkan bahwa segmen pelanggan potensial bisnis olahan ikan rawa frozen ini ad…
"This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial…
According to the Global Islamc Economy Report 2019-2020, Indonesia is ranked first in the Top 10 Islamic economy food consumer markets. Indonesia spent 173 billion USD for the consumption of halal food. Halal Purchase Intention is one of the supporting factors that can increase halal food consumption. According to (Awan & Nabeel, 2015). This study aims to analyze the determinants of t…
Industri halal menjadi salah satu sektor yang melejit. Sektor ini digadanggadang membuka peluang pasar yang luar biasa di Indonesia. Di sisi lain, masuknya barang-barang non-halal secara bebas membayangi konsumen Muslim Indonesia. Kehadiran UU No 33 Tahun 2014 tentang Jaminan Produk Halal (UU JPH) memberi angin segar bagi industri halal Tanah Air. Sejak diresmikan pada 2014 lalu, berbag…
"Frozen food merupakan produk makanan yang telah dikemas dan disimpan beku dalam freezer, sehingga siap untuk dimasak dan dikonsumsi pada waktu tertentu. Peminat frozen food di pasaran terbilang tinggi, sehingga penulis ingin mengembangkan produk EQ Cafetaria menjadi makanan frozen food, ide ini muncul ketika melihat situasi pandemi dimana banyak sekali masyarakat sekarang yang ingin …