"This study aims to analyze the provisions of regulations for Muslim consumer protection for food products without halal certification in Indonesia and to determine the alignment of these regulations with the maqashid sharia for food products without halal certification. This study uses a juridical normative method. The normative method is used to examine applicable laws and regulat…
Objective: This study aims to measure the level of Consumer Loyalty using the variables of Brand Image, Halal Certification, Price, Product Quality and Location towards the Consumer Loyalty of Mie Gacoan Bogor. Methods: Using a descriptive qualitative approach with Multiple Linear Regression analysis techniques. Sampling was conducted using Purposive Sampling with the criteria that respondents …
Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to und…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
This study aims to determine the determinants of MSMEs certifying halal their business products in the food and beverage industry in the Jabodetabek area. The population of this research is MSMEs in the food and beverage industry in the Jabodetabek area. Sampling was carried out using the minimum criteria from the SEM-PLS, with a minimum of 100 respondents. The data were obtained using …
Culinary is a field of business that is always sought after by people, because food and drink are necessities. Badan Ekonomi Kreatif (Bekraf) said the culinary business made the biggest contribution to the creative economy sector. This is a great opportunity to make a business plan in the culinary field. Nasi Jeruk Eats is a brand with a Rice Bowl main product plan. In this canvas model…
Background – The existence of cooperatives whose initial purpose is to help meet the needs of their members has also contributed to the National GDP of Rp. 451.95 trillion and it turns out that the contribution of Sharia cooperatives is below 2%. Objective – The objective of this study is to analyze the factors that influence employees in taking financing in sharia cooperatives so t…
Objective: This study aims to determine and analyze the influence of sharia literacy, trust, risk perception, and service quality on the interest and loyalty of Shariacompliant P2P lending users in JABODETABEK. Method: This is an associative quantitative study aimed at empirically examining the relationships between variables based on numerical data collected from respondents. This stud…
Popularitas batik Madura yang terus meningkat seiring perkembangan fashion di Indonesia. Namun belum banyak usaha distro yang menjalankan bisnis ini secara khusus. Tujuan penelitian ini adalah mengidentifikasi Customer Segments dan Value Propositions untuk usaha distro batik Madura. Penelitian ini menggunakan metode deskriptif kualitatif dengan menganalisis dokumen terkait tentang bat…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …