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Kelibatan Konsumen Di Situs jejaring Sosial Facebook Pada Produk Halal Indone…
Tujuan : Penelitian ini bertujuan untuk mengetahui keterlibatan konsumen di situs jejaring sosial Facebook yang berfokus kepada produk halal Indonesia beserta pengaruhnya terhadap loyalitas merek. Digunakan 7 variabel untuk menganalisis intensi tersebut, yaitu; (1) pencarian informasi, (2) hiburan, (3) manfaat ekonomi, (4) manfaat sosial, (5) kepercayaan, (6) pengaruh sosial, (7) bran…
- Edition
- -
- ISBN/ISSN
- NIM.18101062
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 AZZ k
The Determinants Of Muslim Consumers Confidence In Muslim-Owned Restaurants W…
Goal : This research aims to find out the factors that influence the decision of Purchasing Muslim product without halal label in Muslim Owned Restaurant. The primary data of this research is done quantitatively through the distribution of questionnaires. Methode : This research was conducted in the Batu Parliamentary area who are Muslim, have income and have bought food at Muslim stal…
- Edition
- -
- ISBN/ISSN
- NIM.19101194
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 AZH t
ANALISIS PRINSIP KONSUMSI ISLAM TERHADAP PERILAKU KONSUMEN DALAM BERBELANJA O…
Tujuan penelitian ini adalah untuk mengetahui prinsip konsumsi Islami benar-benar telah diterapkan oleh Mahasiswa Hafidzpreneur Institut Agama Islam Tazkia dalam berbelanja online shop. Metode pendekatan deskriptif kualitatif digunakan dalam penelitian ini. Penelitian ini menggunakan data primer melalui wawancara dengan Mahasiswa Kampus Matrikulasi Hafidzpreneur Institut Agama Islam Tazk…
- Edition
- Volume 9 Nomor 2, Desember 2023
- ISBN/ISSN
- 2528-6935
- Collation
- 2528-6935
- Series Title
- Ekonomi Syariah
- Call Number
- -
The Impact of Ambiet Factors on Consumer Purchase Decisions (KKV Offline Store)
The rise of globalization and the increasing dominance of information technology have transformed the paradigm for business success. Infrastructure is no longer the sole foundation for entrepreneurs. Instead, the economic landscape now places greater emphasis on intangible assets such as intellectual capital. This includes elements like market perception, interpersonal relationships…
- Edition
- Vol 6 No10
- ISBN/ISSN
- 2656-4351
- Collation
- MBS
- Series Title
- pp6816–6840
- Call Number
- -
Pengaruh Distrupsi Digitalisasi Terhadap Preferensi Konsumen: Studi Kasus pad…
The purpose of this research is to analyze the influence of digital disruption on consumer preferences in product or service selection. This study utilizes the Structural Equation Modeling Partial Least Square (SEM-PLS) model. The results indicate that digital disruption significantly affects consumer preferences. Changes in consumer behavior triggered by digital advancements, such as the ease …
- Edition
- Vol 6 No 9 (2024)
- ISBN/ISSN
- 2656-4351
- Collation
- ES
- Series Title
- pp.6782–6797
- Call Number
- -
Analisis karakteristik konsumen terhadap tingkat pengetahuan dan kepercayaan …
Penelitian ini merupakan penelitian deskriptif yang bertujuan mengetahui karakteristik konsumen dalam pengetahuan dan kepercayaan terhadap label halal dan haram. Penentuan jumlah responden sebanyak 100 responden menggunakan metode Slovin yang kemudian menggunakan metode deskriptif dan pengujian melakukan uji chi square untuk mengetahui hubungan antar variabel. Hasil dari penelitian ini…
- Edition
- -
- ISBN/ISSN
- NIM.0711.044
- Collation
- -
- Series Title
- -
- Call Number
- Ref.2x4.227 GRA a
Analisis Pengaruh Religiusitas, Literasi Halal, Dan Sikap Konsumtif Terhadap …
The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly…
- Edition
- Vol.5 No 10 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- ES
- Series Title
- pp.4043-4057
- Call Number
- -
Understanding the Drivers of Consumer Loyalty Among Millennials Towards Halal…
This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by…
- Edition
- Vol. 5 No. 3
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp. 379-395
- Call Number
- -
Pro-Israel Product Boycotts: The Role of Influencers, Religiusity, and Brand …
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
- Edition
- Vol. 12 No.5 Sepsember 2024
- ISBN/ISSN
- 2460–0717
- Collation
- MBS
- Series Title
- pp.1949-1958
- Call Number
- -
ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- pp.174-196
- Series Title
- -
- Call Number
- -
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