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Analisis Pengaruh Kemudahan, Efisiensi, dan Reliability Penggunaan Terhadap M…
This research aims to analyze the direct influence of the variables ease of use, efficiency and reliability of use on interest in using chatbot media as a means of digital marketing. This research is quantitative research. The type of data used is primary data obtained through a questionnaire that was distributed to a total of 199 respondents and secondary data obtained from literature related …
- Edition
- Vol 8, No 2 (2024) September
- ISBN/ISSN
- 2597-8829
- Collation
- -
- Series Title
- -
- Call Number
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Pengaruh Pembiayaan Musyarakah Mudharabah dan Murabahah Terhadap Profitabilit…
This research aims to analyze the influence of musyarakah, mudharabah and murabahah financing on the profitability (ROE) of Bank Syariah Indonesia for the 2013-2023 period. The Ordinary Least Squares (OLS) method was used to analyze the financial data of Bank Syariah Indonesia from 2013 to 2023. The results of the analysis show that the three types of financing, both partially and simultaneousl…
- Edition
- Vol. 6 No. 3 (2024)
- ISBN/ISSN
- 2655-0865
- Collation
- pp.330-339
- Series Title
- -
- Call Number
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Perspective on Digital Marketing Toward Purchase Intention: A Sentiment Analysis
This study aims to determine the sentiment towards digital marketing and its influence on purchasing tendencies over the last ten-year period, starting from 2014 to 2023. The method used is descriptive statistical analysis with meta-analysis and sentiment from secondary data in the form of metadata from 92 articles indexed by Dimention.ai with data processing using Microsoft Excel 2016 and Sent…
- Edition
- Vol 5 No 8 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- -
- Series Title
- -
- Call Number
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ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- pp.174-196
- Series Title
- -
- Call Number
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The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trus…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1271-1281
- Series Title
- -
- Call Number
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Sharia Fintech Service Adoption Among Cooperative and Non-Cooperative Users i…
This study examines the factors influencing the adoption of Sharia FinTech among cooperative and non-cooperative users that can help them provide better and more efficient services. Moreover, this research uses the Technology Acceptance Model (TAM) method that has been modified using quantitative analysis by distributing online questionnaires with a total of 154 respondents in the DKI Jakarta a…
- Edition
- Volume 5(2), 2024
- ISBN/ISSN
- -
- Collation
- pp. 992-1010
- Series Title
- -
- Call Number
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The Role of Religiosity, Consumer Animosity, and Ethnocentrism in Explaining …
The protracted conflict between Israel and the Palestinian Hamas group, culminating with an Israeli offensive in October 2023, has caused significant suffering to the Palestinian people. The response to the attack, including international support and a fatwa from the Indonesian Ulema Council (MUI), has prompted Indonesians to boycott products linked to Israel. This study aims to investigate the…
- Edition
- Volume 5, No. 1, June 2024
- ISBN/ISSN
- 2723-6749
- Collation
- pp.134-152
- Series Title
- -
- Call Number
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Efficient Market Analysis of Jakarta Islamic Index (2019-2023)
This study aims to analyze the efficient market form of the Jakarta Islamic Index. The methodology used is an event study with a window period of 20 days, including ten days before and ten days after the announcement of composition changes held twice a year. The sample consists of 102, with 30 companies listed during the study period and 36 companies excluded and re-listed following the composi…
- Edition
- Vol. 11 No. 2 (2024)
- ISBN/ISSN
- 2716-0610
- Collation
- pp.160-175
- Series Title
- -
- Call Number
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Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increas…
This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a ca…
- Edition
- Vol. 05 No. 01 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- pp.141-153
- Series Title
- -
- Call Number
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The Effect Of Ease Of Accessibility, Transaction Security, And Product Qualit…
In this technological era, the use of e-commerce in purchasing goods makes it very easy for consumers, including electronic purchases. This research aims to analyze the direct influence of the variables ease of access, transaction security, ease of accessibility, transaction security and product quality on online purchasing decisions for electronic devices in Jabodetabek with the research objec…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- -
- Collation
- pp.1320-1330
- Series Title
- -
- Call Number
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