ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…

A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …

The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…

The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trus…

Sharia Fintech Service Adoption Among Cooperative and Non-Cooperative Users i…

This study examines the factors influencing the adoption of Sharia FinTech among cooperative and non-cooperative users that can help them provide better and more efficient services. Moreover, this research uses the Technology Acceptance Model (TAM) method that has been modified using quantitative analysis by distributing online questionnaires with a total of 154 respondents in the DKI Jakarta a…

The Role of Religiosity, Consumer Animosity, and Ethnocentrism in Explaining …

The protracted conflict between Israel and the Palestinian Hamas group, culminating with an Israeli offensive in October 2023, has caused significant suffering to the Palestinian people. The response to the attack, including international support and a fatwa from the Indonesian Ulema Council (MUI), has prompted Indonesians to boycott products linked to Israel. This study aims to investigate the…

Efficient Market Analysis of Jakarta Islamic Index (2019-2023)

This study aims to analyze the efficient market form of the Jakarta Islamic Index. The methodology used is an event study with a window period of 20 days, including ten days before and ten days after the announcement of composition changes held twice a year. The sample consists of 102, with 30 companies listed during the study period and 36 companies excluded and re-listed following the composi…

Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increas…

This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a ca…

The Effect Of Ease Of Accessibility, Transaction Security, And Product Qualit…

In this technological era, the use of e-commerce in purchasing goods makes it very easy for consumers, including electronic purchases. This research aims to analyze the direct influence of the variables ease of access, transaction security, ease of accessibility, transaction security and product quality on online purchasing decisions for electronic devices in Jabodetabek with the research objec…

Navigating Islamic Investments: The Role of Islamic Financial Literacy, Relig…

Along with the increasing number of investment transactions which continued to soar until the end of 2023, the Islamic Capital Market is additionally playing its role in improving the economy in Indonesia, especially for Muslims who want to carry out investment transactions within the Sharia corridor. This research aims to find out whether Islamic financial literacy, religiosity, and investment…

Layanan Platform Teknologi Skripsi (PTS) Perpustakaan IAI Tazkia Sebagai Inov…

Tersedianya layanan PTS yang user friendly bagi pemustaka. Terciptanya format tulisan skripsi yang terhindar dari plagiat (plagiarism) dalam melakukan penulisan karya ilmiah mahasiswa. Mempermudah mahasiswa dalam penulisan skripsi sesuai standar di perguruan tinggi IAI Tazkia dengan lebih efektif dan efisien. Mempercepat proses penulisan skripsi mahasiswa melalui layanan PTS. Meningkatkan kuali…

Rekomendasi Pedoman Tata Kelola Lembaga Keuangan Sosial Islam

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