Analisis Pengaruh Kemudahan, Efisiensi, dan Reliability Penggunaan Terhadap M…

This research aims to analyze the direct influence of the variables ease of use, efficiency and reliability of use on interest in using chatbot media as a means of digital marketing. This research is quantitative research. The type of data used is primary data obtained through a questionnaire that was distributed to a total of 199 respondents and secondary data obtained from literature related …