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The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on P…
This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that th…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.126-140
- Series Title
- -
- Call Number
- -
PENGARUH HARGA, KETENARAN, DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN PADA …
The halal food industry has experienced significant growth, particularly in metropolitan areas such as Jabodetabek. Halal restaurants are currently in high demand, not only because of their halal certification but also because they guarantee the cleanliness and healthiness of the food they serve. This research aims to examine the influence of price, reputation, and halal certification on consum…
- Edition
- Vol 10 No 1
- ISBN/ISSN
- 2548-561
- Collation
- pp.58-67
- Series Title
- -
- Call Number
- -
The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab f…
Introduction The hijab is an important part of the daily lives of Muslim women in Indonesia. Several studies have been conducted regarding hijab preferences. However, research focusing on Generation Z is still limited. Objectives This research aims to explain how fashion trends, lifestyle, and brand image influence hijab fashion preferences. Method This research uses quantitative research …
- Edition
- Vol. 10, No. 1
- ISBN/ISSN
- 2528-3758
- Collation
- pp.251-270
- Series Title
- -
- Call Number
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Capturing Millennials' Attention: Investigating Influential Factors on Purcha…
This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in B…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.154-169
- Series Title
- -
- Call Number
- -
The influence of brand image, halal label, and religiosity on the purchasing …
Introduction In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values. Objectives This study examines the influence of bran…
- Edition
- Vol. 10, No. 1, 169-182
- ISBN/ISSN
- 2528-3758
- Collation
- pp;170-182
- Series Title
- Ekonomi Syariah
- Call Number
- -
Uncovering Halal Label Food Purchase Intention Behavior in Indonesia: A Twitt…
This study examined the factors that influence the intention to buy food labeled halal among Muslim consumers in Indonesia using mixed methods, this research used qualitative analysis by identifying trending topics related to 2.665 conversations on halal labels on Twitter in Indonesia using Drone Emprit Academic (DEA) and NVivo 12 Plus to uncover the underlying perception. A quantitativ…
- Edition
- Vol. 10 No. 6, November 2023: 551-570
- ISBN/ISSN
- 2502-1508)
- Collation
- pp;551-570
- Series Title
- Ekonomi Syariah
- Call Number
- -
Determinan Pembelian Kosmetik pada Muslimah Milenial di Wilayah Bogor
Industri kosmetik di Indonesia meningkat setiap tahunnya, hal ini terjadi karna banyaknya permintaan dari konsumen terhadap produk kosmetik menurut global Islamic economy negara Indonesia menduduki peringkat kedua negara yang paling banyak mengeluarkan pengeluaran untuk kosmetik halal. Oleh karena itu penelitian ini membahas tentang faktor-faktor yang memengaruhi keputusan pembelian p…
- Edition
- -
- ISBN/ISSN
- NIM.1519475
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.4036 SAP d
Rencana Bisnis Air Tour and Travel dengan Analisis Bisnis Model Kanvas
Masyarakat Indonesia semakin menjadikan kegiatan wisata baik itu berwisata ke dalam maupun ke luar negeri sebagai salah satu tren yang harus dipenuhi. Wisata halal pun tidak kalah menarik. Wisata halal Indonesia mengalami kenaikan yang signifikan dalam setahun terakhir. Hal ini mendorong penulis untuk melakukan penelitian rencana halal travel “AIR Tour and Travel” yang akan dianal…
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- -
- ISBN/ISSN
- NIM.1519038
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 650 RES r
Faktor Determinan Yang Mempengaruhi Keputusan Konsumsi Produk Makanan Kemasan…
Penelitian ini bertujuan untuk mengetahui 1. Pengaruh labelisasi halal terhadap keputusan konsumsi produk makanan kemasan penduduk muslim di Bogor, 2. Pengaruh kesadaran halal terhadap keputusan konsumsi produk makanan kemasan penduduk muslim di Bogor, 3. Pengaruh kualitas produk terhadap keputusan konsumsi produk makanan kemasan penduduk muslim di Bogor, 4. Pengaruh citra merek terha…
- Edition
- -
- ISBN/ISSN
- NIM.1519103
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.4036 RAS f
Faktor Yang Mempengaruhi Keputusan Pembelian Produk Garnier Pada Masyarakat B…
Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung beberapa variabel, yakni Citra Merek, Endorser, Label Halal, Kualitas Produk dan Harga terhadap keputusan pembelian secara sendiri-sendiri dan secara bersama-sama. Sampel yang digunakan dalam penelitian adalah 100 responden. Data dalam penelitian ini dikumpulkan menggunakan kuesioner dan menggunakan metode …
- Edition
- -
- ISBN/ISSN
- NIM.1519104
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.4036 AUL f
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