range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultur…
The study aims to analyse the influence of students knowledge, attitudes, and beliefs on products labelled halal, focusing on food and beverages. This study used quantitative methods with a cross-sectional design. Primary data were obtained through the distribution of questionnaires to respondents. The research population focused on in this study is all students who are still active and are not…
The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly…
ABSTRACTThe development of economic trends and literacyin consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status …
ABSTRACTThis research aimsto explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth.The population of this study consists of GenerationZ in Bogor.Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research r…
Abstract This research aims to analyze the effect level of halal tourism literacy and tourist behavior towards interest in visiting halal tourism with a focus on halal tourism in Riau Province. This research uses the PLS-SEM (Partial Least Square Structural Equation Modeling) method to illustrate the results of regression analysis related to testing the relationship between independent and dep…
Abstract Penelitian ini bertujuan untuk mengetahui dampak label halal dan pengetahuan terhadap keputusan pembelian produk kosmetik halal pada generasi Z di wilayah Jabodetabek. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data primer melalui kuisioner yang di isi oleh responden, terkait label halal dan pengetahuan terhadap keputusan konsumen menggunakan produk kosmeti…
Abstract The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using…
This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …
Abstract This study aims to analyze the influence of halal labels, price and service quality on drug purchasing decisions among students at the Tazkia Bogor Islamic Institute. Considering that the majority of Indonesia's population is Muslim, the halal label is an important factor in product purchasing decisions, including medicines. This research uses quantitative methods by collecting primar…