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Pengaruh Keragaman Produk, Kualitas Produk Dan Harga Produk Terhadap Kepuasan Pelanggan (Studi Kasus Pada Sb Mart Tamansari Persada Bogor)

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Goal : This thesis discusses the influence of product diversity,
product quality and product price on customer satisfaction.
Method : This study uses a quantitative approach. The data in this
study were collected using a questionnaire and using
multiple linear regression methods and quantitative
approaches, data management and testing in this study.
Fact/Finding : The regression coefficient of product diversity is positive.
This means that there is a positive influence between product
diversity and customer satisfaction. Based on the results of
hypothesis testing using the t-test, a significance value of less
than alpha 0.05 is obtained, namely 0.000

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Detail Information

Series Title

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Call Number

REF 658.8343 ZAH p

Publisher

Bogor : Institut Tazkia., 2021

Collation

MBS

Language

Indonesia

ISBN/ISSN

16101115

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Price
Satisfaction
quality
Customer
SB Mart
Variety

Specific Detail Info

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Statement of Responsibility

Nadia Lazuardani Zahra

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