Electronic Resource
Analisa Faktor Perilaku Konsumtif Pada Pelajar SMA Wilayah Kota Depok Jawa Barat
Goal
Method
Fact/Finding
Key Words
:
To understand consumptive behavior factors through
independent variable, namely social media, digital
wallets, self-esteem, and peers through motivation as an
intervening variabel in high school students in the Depok
City area. The results of this study can also help high
school teenagers, especially in Depok City, to increase
self-esteem, it is necessary to balance it with skills and
achievements, choose peers, social media, and use digital
wallets wisely so as not to be trapped in consumptive
behavior.
: This study uses a jurisdictional approach using primary
data. Data collection was obtained from the distribution of
questionnaires through google forms. With data
processing techniques using the SEM (Structural Equation
Modeling) method assisted by SmartPLS 4.0.
: This study produced findings in the form of variable in
the form of social media and digital wallets have no effect
on consumptive behavior mediated by motivation, while
the other two variable, namely self-esteem and peers, have
a significant effect on consumptive behavior mediated by
motivation. The direct relationship between motivation as
a mediating variable has a significant influence on
consumptive behavior in high school students in Depok
City, West Java.
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