Electronic Resource

Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap Perilaku Impulse Buying Gen Z Melalui E-Commerce

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"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly
in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence
of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in
purchases through marketplaces. To do so, the study utilizes a quantitative design involving 110 samples
selected through purposive sampling technique, where data are collected via questionnaires distributed to
Gen Z individuals aged 17-25 years. Respondents' responses are analyzed through descriptive analysis and
statistical analysis using SEM WarpPLS. The results of the analysis indicate that social media marketing
and customer experience positively influence impulse buying, while shopping lifestyle is not confirmed to
have a positive influence on impulse buying. The implications of this study underscore the necessity for
companies to develop their strategies, particularly in boosting current sales by fostering social media
activities, promotions, and enhancing customer experiences to drive purchases."

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Availability

Detail Information

Series Title

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Call Number

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Publisher

Bogor : Jurnal Rumpun Manajemen dan Ekonomi., 2025

Collation

3046-7144

Language

Indonesia

ISBN/ISSN

NIM.2110101020

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol.1, No2 Mei 2024

Subject(s)

Social Media
e-commerce
Shopping Lifestyle
Impulse Buying
Customer experience

Specific Detail Info

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Statement of Responsibility

Suci Yulia Amanda ; Figo Alimbel ; Surur Miftakhus

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