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Pengaruh Influencer Marketing, Online Customer Review, dan Rating Terhadap Mi…
Seiring dengan berjalannya waktu, terdapat peningkatan belanja online warga Indonesia. Hal ini didukung oleh perkembangan teknologi dan internet. Sebelumnya, warga Indonesia rata-rata berbelanja online sebulan sekali, namun pada tahun 2023 frekuensi warga Indonesia untuk berbelanja online menjadi seminggu sekali. Peningkatan frekuensi belanja tersebut menunjukkan bahwa belanja online semakin di…
- Edition
- Volume 07, Nomor 03, Mei-Juni 2024
- ISBN/ISSN
- 2620-8814
- Collation
- -
- Series Title
- -
- Call Number
- -
Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap P…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
- Edition
- Vol.1, No2 Mei 2024
- ISBN/ISSN
- NIM.2110101020
- Collation
- 3046-7144
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
- Series Title
- -
- Call Number
- -
PENGARUH HARGA JUAL, KUALITAS PRODUK KUALITAS PELAYANAN TERHADAP LOYALITAS NA…
"Expanding the limitations of the study in confirming the effect of customer loyalty, especially in the banking sector on murabaha financing at Bank Syariah Indonesia, is the expected contribution of this study. So that the study aims to examine the effect of selling price, product quality, service quality on customer loyalty in murabaha financing at Bank Syariah Indonesia. For this reaso…
- Edition
- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101076
- Collation
- 2621-6833
- Series Title
- -
- Call Number
- -
Pengaruh Service Quality, Promotion Dan Customer Eksperience Terhadap Kepuasa…
"Continuing previous research in measuring the level of customer satisfaction of Bank Riau Kepri Syariah and analyzing what influences will affect customer satisfaction, this study aims to determine the effect of service quality, promotion and customer experience on customer satisfaction of Bank Riau Kepri Syariah. This study uses a descriptive quantitative research approach method with a…
- Edition
- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101049
- Collation
- 2621-6833
- Series Title
- -
- Call Number
- -
Pengaruh Diskon Flash Sale dan Live Shopping Terhadap Keputusan Pembelian P…
"This study aims to determine the effect of discounts, flash sales and live shopping on purchasing decisions for skincare products on the Shopee platform for millennials and Gen Z in Riau Province. With the title ""The Effect of Discounts, Flash Sales and Live Shopping on Purchasing Decisions for Skincare Products on the Shopee Platform for Millennials and Gen Z"". This study uses a quant…
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101084
- Collation
- 2745-7613
- Series Title
- -
- Call Number
- -
Pengaruh Modal Minimum, Kepatuhan Syariah dan Preferensi Resiko Terhadap Mina…
This research aims to determine the influence of minimum capital, sharia compliance, and risk preferences on interest in investing in the sharia capital market with an understanding of investment as a moderating variable. The case study in this research is generation Z in Bogor. This research uses the SEM PLS method using SmartPLS 4 software. The number of samples in this research was 115 respo…
- Edition
- Vol 5 No 7 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- pp.3358–3374
- Series Title
- -
- Call Number
- -
Pengaruh Pembiayaan Musyarakah Mudharabah dan Murabahah Terhadap Profitabilit…
This research aims to analyze the influence of musyarakah, mudharabah and murabahah financing on the profitability (ROE) of Bank Syariah Indonesia for the 2013-2023 period. The Ordinary Least Squares (OLS) method was used to analyze the financial data of Bank Syariah Indonesia from 2013 to 2023. The results of the analysis show that the three types of financing, both partially and simultaneousl…
- Edition
- Vol. 6 No. 3 (2024)
- ISBN/ISSN
- 2655-0865
- Collation
- pp.330-339
- Series Title
- -
- Call Number
- -
Perspective on Digital Marketing Toward Purchase Intention: A Sentiment Analysis
This study aims to determine the sentiment towards digital marketing and its influence on purchasing tendencies over the last ten-year period, starting from 2014 to 2023. The method used is descriptive statistical analysis with meta-analysis and sentiment from secondary data in the form of metadata from 92 articles indexed by Dimention.ai with data processing using Microsoft Excel 2016 and Sent…
- Edition
- Vol 5 No 8 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- -
- Series Title
- -
- Call Number
- -
Sejauh Mana Pembahasan Pasar Modal Syariah? : Sebuah Analisis Scientometric
Penelitian ini bertujuan untuk memetakan perkembangan penelitian dan tren pasar modal syariah, serta bagaimana topik ini berkembang di berbagai negara dan tema yang mendominasi literatur tersebut berdasarkan jurnal-jurnal yang terindeks Scopus. Metode yang digunakan adalah deskriptif kualitatif dengan menganalisis data dari 69 dokumen terbitan tahun 2000 hingga kuartal pertama 2024. Unt…
- Edition
- Vol. 6 No.1 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- pp.1380-1396
- Series Title
- Manajemen Bisnis Syariah
- Call Number
- -
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