Pengaruh Viral Marketing, Content Marketing Dan Brand Image Terhadap Keputusa…

"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …

Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap…

"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…

Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…

"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…

Pengaruh e-WOM, Viral Marketing, Live Streaming Shopping Terhadap Minat Menca…

Tujuan: Penelitian ini bertujuan untuk menguji pengaruh Electronic Word of Mouth (e-WOM), Viral Marketing, dan Live Streaming Shopping terhadap minat mencari informasi serta keputusan pembelian konsumen pada platform e-commerce TikTok Shop dengan Halal Awareness sebagai variabel moderating. Metode: Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik analisis St…

Pengaruh Viral Marketing dan Kepercayaan Customers Terhadap Keputusan Pembeli…

Tujuan dari penelitian ini adalah menjelaskan pengaruh kegiatan viral marketing terhadap kepercayaan pelanggan melalui media Instagram dan pengaruhnya terhadap keputusan pembelian produk makanan halal oleh konsumen. Penelitian ini menggunakan kuantitatif yang menggunakan kuisioner sebagai teknik pengumpulan data primer. Data dikumpulkan menggunakan metode accidental complex random sam…

THE IMPACT OF VIRAL MARKETING ON CONSUMER’S TRUST AND PURCHASING DECISION

Edition

Vol.1, Issue 1

ISBN/ISSN

2808-1803

Collation

1(1) 2021, 1-15

Series Title

-

Call Number

-

Analisis Pengaruh Content Marketing, Viral Marketing dan Social Media Marketi…

Edition

-

ISBN/ISSN

NIM.16101140

Collation

MBS

Series Title

-

Call Number

REF 658.83 ZAH a