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Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
- Edition
- -
- ISBN/ISSN
- NIM.20101.01111
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 SUT a
Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan …
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
- Edition
- -
- ISBN/ISSN
- NIM.2110101046
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 FIT p
Determinan Pembelian Makanan Kemasan Berlabel Halal
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was…
- Edition
- -
- ISBN/ISSN
- NIM.2110103001
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 NUG d
Pengaruh Literasi Keuangan Syariah, Faktor Demografi Dan Pengetahuan Tentang …
"Purpose: This research aims to determine the influence of Islamic financial literacy, demographic factors, and product knowledge on purchasing decisions for gold instalment products. Methodology: This study uses a quantitative approach with purposive sampling technique by distributing questionnaires to 170 respondents in the Jabodetabek area who have used or are currently using Islam…
- Edition
- -
- ISBN/ISSN
- NIM.2110101159
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 ABD p
The Impact of Ambiet Factors on Consumer Purchase Decisions (KKV Offline Store)
The rise of globalization and the increasing dominance of information technology have transformed the paradigm for business success. Infrastructure is no longer the sole foundation for entrepreneurs. Instead, the economic landscape now places greater emphasis on intangible assets such as intellectual capital. This includes elements like market perception, interpersonal relationships…
- Edition
- Vol 6 No10
- ISBN/ISSN
- 2656-4351
- Collation
- MBS
- Series Title
- pp6816–6840
- Call Number
- -
Pengaruh potongan harga terhadap keputusan pembelian produk ( Studi kasus pad…
Ramayana Department Store, Plaza Jambu Dua Bogor merupakan salah satu perusahaan yang bergerak dalam bidang usaha ritel, swalayan dan supermarket. Salah satu strategi pemasaran yang dilakukan oleh Ramayana Department Store Plaza Jambu Dua Bogor yaitu dengan strategi potongan harga terhadap beberapa jenis item produk. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pe…
- Edition
- -
- ISBN/ISSN
- NIM.0610.103
- Collation
- -
- Series Title
- -
- Call Number
- Ref. 658.8 KAH p
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