Research Objectives: The purpose of this study was to determine the influence of Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour. Research Methods: This study uses a quantitative approach by surveying 80 Sakinah Finance customer in Sakinah Finance Alumni WhatsApp group through electronic media (google form). This s…
Kualitatif
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
" Income On Personal Financial Management Of Young Muslim Workers In Riau : This study aims to analyze the effect of sharia financial literacy, lifestyle, and income on the personal financial management of young Muslim workers in Riau Province. The background of this research is based on the relatively low level of sharia financial literacy in Riau compared to the national index,…
Islamic financial planning is a making process of financial planning in prudence to make it compatible with Islamic law in order to achieve the level of Al-Falah, that is the blessing of dunya and the salvation of akhira. Yet, with the importance of Islamic financial planning, the individuals who apply the Islamic financial planning in managing their wealth are still rare. So that this …
Purpose – The main objective of this study is to describe and analyze the correlation of Islamic accounting literacy for personal finance on financial attitudes and behavior on the level of welfare of gig economy workers. Where in analyzing this the author uses one exogenous latent variable (sharia accounting literacy) and three endogenous latent variables (financial attitude, financi…
Skripsi ini membahas analisis hokum islam terhadap praktik asuransi personalaccident PT. Jasaraharja Putera di Wisata Kolam Renang Tirta Mas (Pulo Gadung).
Dengan mayoritas populasi Muslim yang memiliki potensi Lembaga keuangan yang begitu berkembang, ini tentu sangat memfasilitasi sumber daya manusia yang memadai dan memiliki kompetensi di bidang perbankan Islam. Agar pengembangan ini dapat dilakukan secara efektif dan optimal, sumber daya manusia adalah merupakan aktor utama dalam operasi jika vembaga keuangan Islam, untuk memahami kon…
"Tujuan: Untuk mengetahui pengaruh dari Integrated Marketing Communication terhadap Brand Image pada kosmetik Implora dan pengaruh dari variabel-variabel Integrated Marketing Communication terhadap Brand image pada kosmetik Implora. Metode: Teknik analisis data yang digunakan oleh penulis dalam penelitian ini adalah regresi linear berganda. Penelitian ini menggunakan teknik pengambilan…
"Objective :.This study aims to determine the factors that influence the interest ..of employees in Bekasi to make personal financial ..planning. ..This study uses three variables, namely: financial.attitude, social .,influence, financial self-efficacy. Metodology : Partial Least Square – Structural Equation Modeling (PLS SEM) Result :.The financial attitude and financial self-efficac…