The Effect of E-Wom to Consumer Behaviour Towards a Halal Hotel (A Case Study…

Goals : This thesis discusses the effect of General Persuasiveness, Credibility, Susceptibility to online products, Content and Brand Awareness on Purchase Intention at Sahira Hotel Via Traveloka. Here the researcher wants to discuss the various variables that affect Purchase Intention, especially Brand Awareness, because Sahira Hotel is the largest Sharia Hotel brand in Bogor. Meth…

Analysis of Muslim Consumer Behavior towards the Use of Gopay Post Covid in J…

"Goal: This study aims to determine the behavior of Muslim consumers in using the e-wallet Gopay. Method: This research uses a descriptive quantitative approach and enhance the traditional Technology Acceptance Model (TAM) constructs with three additional factors, namely perceived credibility, social influence and religiosity, to understand customers behavioral intentions to adopt e-wa…

Analisis Faktor Yang Mempengaruhi Minat Nasabah Dalam Menggunakan Layanan Mob…

Tujuan: Penelitian ini bertujuan untuk menganalisa apakah terdapat pengaruh perceived usefulness, perceived ease of use, dan perceived credibility terhadap minat nasabah dalam menggunakan layanan mobile banking Bank Syariah Indonesia. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik yang digunakan dalam pengambilan sampel yaitu nonprobability sampling denga…

Analisis Pengaruh Pengetahuan Zakat Kredibilitas Lembaga Dan Digitalisasi Zak…

Edition

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ISBN/ISSN

NIM.17103048

Collation

ES

Series Title

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Call Number

REF 2X4.14 ROB a