The Effect of E-Wom to Consumer Behaviour Towards a Halal Hotel (A Case Study…

Goals : This thesis discusses the effect of General Persuasiveness, Credibility, Susceptibility to online products, Content and Brand Awareness on Purchase Intention at Sahira Hotel Via Traveloka. Here the researcher wants to discuss the various variables that affect Purchase Intention, especially Brand Awareness, because Sahira Hotel is the largest Sharia Hotel brand in Bogor. Meth…