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Pengaruh Influencer Marketing, Online Customer Review, dan Rating Terhadap Mi…
Seiring dengan berjalannya waktu, terdapat peningkatan belanja online warga Indonesia. Hal ini didukung oleh perkembangan teknologi dan internet. Sebelumnya, warga Indonesia rata-rata berbelanja online sebulan sekali, namun pada tahun 2023 frekuensi warga Indonesia untuk berbelanja online menjadi seminggu sekali. Peningkatan frekuensi belanja tersebut menunjukkan bahwa belanja online semakin di…
- Edition
- Volume 07, Nomor 03, Mei-Juni 2024
- ISBN/ISSN
- 2620-8814
- Collation
- -
- Series Title
- -
- Call Number
- -
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
- Edition
- -
- ISBN/ISSN
- NIM.21101.01128
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 IRS p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
- Edition
- -
- ISBN/ISSN
- NIM.2110101127
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.81 ALF s
Pengaruh Review Produk, Electronic Word Of Mouth (E-WOM), Dan kredibilitas In…
Tujuan Metode Hasil/Temuan Kata Kunci : Penelitian ini bertujuan untuk menganalisis variabel review produk, e-wom dan kredibilitas influencer terhadap keputusan pembelian di kalangan generasi z pada Mykonos x Setiawan Ade. : Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan analisis data menggunakan Analisis Regresi Linier Berganda …
- Edition
- -
- ISBN/ISSN
- NIM.2110101031
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 HAN p
Pengaruh Review Pelanggan Rating Produk Dan Kualitas Produk Terhadap Keputusa…
"Goal : To analyze the influence of customer reviews, product ratings, and product quality on purchase decisions of Skintific products among students in Bogor City. Methods : This study employs a quantitative approach with a case study of students in Bogor City. Data collection was carried out through the distribution of questionnaires via Google Forms. The data were processed using SPS…
- Edition
- -
- ISBN/ISSN
- NIM.2110101120
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 KHO p
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
- Edition
- -
- ISBN/ISSN
- NIM.2110101013
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.872 SAL p
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
- Edition
- -
- ISBN/ISSN
- NIM.21101.01074
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 ISN p
Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap …
Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of sa…
- Edition
- -
- ISBN/ISSN
- NIM.2110103039
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 WAH p
Analisis Pengaruh YouTube Reviewer terhadap Minat dan Keputusan Pembelian Sma…
Tujuan: Skripsi ini membahas pengaruh youtube reviewer yakni berupa channel Gadgetin terhadap minat dan keputusan pembelian smartphone. Metode: Penelitian ini menggunakan pendekatan kuantitatif. Data dalam penelitian ini dikumpulkan menggunakan kuesioner dan menggunakan metode regresi linier berganda dan pendekatan kuantitatif, pengelolaan data dan uji dalam penelitian ini menggunakan p…
- Edition
- -
- ISBN/ISSN
- NIM.16101042
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8 PRA a
Pengaruh Kemudahan Penggunaan Kepercayaan Konsumen dan Ulasan Terhadap Mina…
"This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled ""The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek,"" this research employs a causal quantitative app…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101062
- Collation
- 2430 - 2448
- Series Title
- -
- Call Number
- -
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