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Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…
"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …
- Edition
- -
- ISBN/ISSN
- NIM.2110101058
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.84 HAS p
Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat…
This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that cust…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101043
- Collation
- 2559 - 2579
- Series Title
- -
- Call Number
- -
Pengaruh Layanan Halal Travel Agency Terhadap Minat Pembelian Ulang Konsumen …
Goal: This thesis aims to determine the effect of halal services in the form of Tour Leaders, Facilities, and the professionalism of Travel Agents on the re-purchase intention of Lentera Tour consumers Methode: This study uses a quantitative approach using the path analysis method. The data in this study are primary data collected using a questionnaire and also uses the SPSS program …
- Edition
- -
- ISBN/ISSN
- NIM.16101041
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 YUS p
Pengaruh E-Service Quality, Website Design Quality terhadap Repurchase Intent…
Tujuan: Untuk mendapatkan informasi mengenai pengaruh e-service quality, website design quality terhadap repurchase intention dan e-trust sebagai variabel mediasi pada pengguna platform TikTok Shop di kalangan mahasiswa aktif Institut Agama Islam Tazkia Bogor Angkatan 2019, 2020, 2021, dan 2022. Metode: Penelitian ini menggunakan metode kuantitatif. Pendekatan pada penelitian ini mengg…
- Edition
- -
- ISBN/ISSN
- NIM.19101028
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.872 MUT p
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