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Faktor Determinan yang mempengaruhi minat beli produk makanan nabati halal ol…
Tujuan: Penelitian ini bertujuan untuk menganalisis kinerja indeks saham utama di Bursa Efek Indonesia yaitu JII, LQ45 dan SRI-KEHATI. Metode: Penelitian ini menggunakaan metodologi penelitian komparatif dengan pendekatan kuantitatif, memanfaatkan perhitungan Return indeks, rasio Sharpe, rasio Treynor, dan rasio Jensen untuk mengevaluasi kinerja indeks saham. Data bulanan dari Januari 2017 hing…
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- ISBN/ISSN
- NIM.2010101017
- Collation
- MBS
- Series Title
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- REF 658.8342 AIS f
Analisis Determinan Niat Mahasiswa Hafidzpreneur Untuk Memilih Penginapan Sya…
Tujuan : Skripsi ini membahas analisis penerapan penginapan berbasis syariah di wilayah Kota Bogor. Metode : Penelitian ini menggunakan pendekatan kuantitatif pada wilayah Kota Bogor. Data dari penelitian ini diperoleh dari hasil penyebaran kuesioner melalui google form dan data tersebut diolah dengan menggunakan SEM (Structural Equation Modelling). Untuk hasil yang dituliskan adalah…
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- ISBN/ISSN
- NIM.2010103054
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- ES
- Series Title
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- REF 658.8 FIT a
Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…
"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …
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- ISBN/ISSN
- NIM.2110101058
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- Series Title
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- REF 658.84 HAS p
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
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- ISBN/ISSN
- NIM.2310101002
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- REF 658.84 RIF p
Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
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- ISBN/ISSN
- NIM.2110101066
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- MBS
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- REF 658.8342 SHO p
Determinan Intensi Pembelian Produk Makanan Kemasan Halal Impor
To analyze the partial and simultaneous influence of the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price on the purchase intention of imported halal packaged food products among Muslim consumers in the Jabodetabek area. : This study uses a quantitative approach with a case study of Muslim consumers in Jabodetabek. Data collection …
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- ISBN/ISSN
- NIM.2110103042
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- ES
- Series Title
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- REF 658.8342 MUB d
Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat…
This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that cust…
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- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101043
- Collation
- 2559 - 2579
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- Call Number
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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
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- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
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Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
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- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
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Pengaruh Sosial Media Marketing, Influencer Dan Konten Pada Aplikasi Tiktok T…
"Tujuan: Penelitian ini memiliki tujuan untuk mengetahui pengaruh sosial media marketing, influencer dan konten secara parsial dan simultan terhadap keputusan pembelian produk pembersih kerak mesin di tiktok shop. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada pengguna tiktok di wilayah JABODETABEK dengan um…
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- ISBN/ISSN
- NIM.19101060
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- mbs
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- -
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- REF 658.8342 WAH p
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