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Penerapan Hukum Perlindungan Youtube Dalam Konten Bisnis (Studi Kasus Konten …
This study aims to find out how to protect youtube and protect business content because it is hacked and the impact of youtuber's relationship with copyright in business content and how Islamic law views social media. The results of this study are that youtube plays a very important role in social media but the presence of hackers has an impact on youtube protection. Carelessness in me…
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- ISBN/ISSN
- 16104024
- Collation
- HES
- Series Title
- -
- Call Number
- REF 343.0994 DIT p
Rencana Bisnis Social Media Agency “Juni Agency” Dengan Analisis Bisnis M…
Fenomena perkembangan teknologi informasi yang semakin cepat dan masif menjadikan manusia harus segera beradaptasi terhadap perkembangan tersebut. Hal ini akan membuka peluang bagi pelaku usaha khususnya usaha Mikro, Kecil, Menengah (UMKM) dalam negeri untuk memasarkan produk atau jasanya secara digital terutama di platform media sosial. Potensi UMKM yang begitu besar dan didukung pem…
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- ISBN/ISSN
- NIM.2010101036
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 650 JUN r
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
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- ISBN/ISSN
- NIM.21101.01128
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 IRS p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
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- ISBN/ISSN
- NIM.2110101127
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.81 ALF s
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.872 SAL p
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
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- ISBN/ISSN
- NIM.21101.01074
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 ISN p
Rencana bisnis fashion "Nadya Collection" dengan analisis bisnis model kanvas
The Muslim fashion business, especially the abaya, has very promising prospects in the global and local markets. As a country with the largest Muslim population in the world, Indonesia offers a wide market for Muslim women's fashion products, including abayas. The growing trend of sharia fashion among Muslim women, supported by attractive design innovations and effective digital marketing,…
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- ISBN/ISSN
- NIM.2010101081
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 650 FIL r
Pengaruh Kemudahan Penggunaan Kepercayaan Konsumen dan Ulasan Terhadap Mina…
"This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled ""The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek,"" this research employs a causal quantitative app…
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- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101062
- Collation
- 2430 - 2448
- Series Title
- -
- Call Number
- -
Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap…
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…
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- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101078
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Kualitas Produk, Diskon, Dan Online Customer Revi…
"Tujuan : Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari content marketing, kualitas produk, diskon, dan online customer review terhadap impulse buying konsumen shopee baik secara parsial maupun simultan. Metode : Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel non probability sampling. Penelitian ini melibatkan sebesar 132 responden. Da…
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- ISBN/ISSN
- NIM 19101121
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8 SHA p
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