Pengaruh Ekuitas Merek dan Label Halal terhadap Keputusan Minat Beli Dalam Pe…

Edition

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ISBN/ISSN

NIM.2310405018

Collation

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Series Title

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Call Number

REF 658.8343 PUR p

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…

Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year. Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to …

Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender

"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…

Faktor-Faktor Yang Mempengaruhi Pembelian Kosmetik Halal Oleh Warga Besakih,Bali

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Faktor Pribadi dan Lingkungan serta Faktor Pemasaran terhadap Keputusan Pembelian Produk Kosmetik Halal Oleh Warga Besakih Bali. Metode yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Variabel dalam penelitian ini adalah Faktor Pribadi dan Lingkungan dengan indikator Faktor Pribadi, Faktor Sosial, Faktor Bud…

Analysis of Factors Influencing Purchase Intention on Halal-labeled Cosmetics…

ABSTRACTThe development of economic trends and literacyin consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status …

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…

Purpose:This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year.Design/Method/Approach: This study uses a quantitative approach with …

The influence of brand image, halal label, and religiosity on the purchasing …

Introduction In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values. Objectives This study examines the influence of bran…

Analisis Pengaruh Brand Awareness, Kualitas Produk, dan Brand Ambassador Terh…

Edition

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ISBN/ISSN

NIM.16101155

Collation

MBS

Series Title

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Call Number

REF 658.8343 FAU a