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Pengaruh Brand Ttrust dan Brand Loyalty Terhadap Minat Beli Pada Produk Janji…
Goal: This study aims to determine the effect of brand trust and brand loyalty on purchase intention of Janji Jiwa products in Bekasi Method: This study uses a quantitative approach with correlation method. Data collection was done using a questionnaire. The population of this study were consumers of Janji Jiwa products in Bekasi. Meanwhile, the sample taken was 150 respondents through pu…
- Edition
- -
- ISBN/ISSN
- NIM17101060
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.82 RAH p
Pengaruh Religiositas, Citra Merek Dan Nilai Yang Dirasakan (Perceived Value)…
Tujuan : Penelitian ini bertujuan untuk menganalisis Pengaruh Religiositas, Citra Merek dan Nilai yang dirasakan (Perceived Value) terhadap Loyalitas Merek pada Minimarket Syariah di Jakarta, Bogor, Depok, Tangerang dan Bekasi. Metode : Metode penelitian menggunakan penelitian eksplanatori dengan pendekatan kuantitatif. Pengumpulan data melalui kuesioner yang disebarkan dalam bentuk Google…
- Edition
- -
- ISBN/ISSN
- NIM.20160013
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 DAY p
Kelibatan Konsumen Di Situs jejaring Sosial Facebook Pada Produk Halal Indone…
Tujuan : Penelitian ini bertujuan untuk mengetahui keterlibatan konsumen di situs jejaring sosial Facebook yang berfokus kepada produk halal Indonesia beserta pengaruhnya terhadap loyalitas merek. Digunakan 7 variabel untuk menganalisis intensi tersebut, yaitu; (1) pencarian informasi, (2) hiburan, (3) manfaat ekonomi, (4) manfaat sosial, (5) kepercayaan, (6) pengaruh sosial, (7) bran…
- Edition
- -
- ISBN/ISSN
- NIM.18101062
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 AZZ k
The Influence Of Brand Image, Brand Satisfaction And Brand Trust On H&M Custo…
Fast fashion is a phenomenon in the clothing industry that offers the latest fashion trends at low prices and fast production times. one of the famous brands is H&M. In Indonesia, H&M has spread to 19 cities in the last 8 years.This study aims to analyze the effect of brand image brand satisfaction brand trust on H&M customer brand loyalty in the Jabodetabek area. Data collection was carried ou…
- Edition
- Vol13,No 02
- ISBN/ISSN
- 2721-9879
- Collation
- MBS
- Series Title
- pp 1308-1319
- Call Number
- -
Pro-Israel Product Boycotts: The Role of Influencers, Religiusity, and Brand …
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
- Edition
- Vol. 12 No.5 Sepsember 2024
- ISBN/ISSN
- 2460–0717
- Collation
- MBS
- Series Title
- pp.1949-1958
- Call Number
- -
Pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri studi …
Penelitian ini dilakukan bertujuan untuk menguji pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri. Brand Bank Mandiri mempengaruhi lima variabel pembentuk brand equity Bank Syariah Mandiri yaitu brand awareness, brand association, perceived quality, brand loyalty dan brand image. Dalam penelitian ini digunakan data primer dari kuesioner, teknik analisis data yang …
- Edition
- -
- ISBN/ISSN
- NIM0812186
- Collation
- -
- Series Title
- -
- Call Number
- Ref.658.8 Kau p
Analisis ekuitas merek minuman teh hijau dalam kemasan siap minum (ready to d…
Penelitian ini merupakan penelitian Deskriptif Quantitatif yang bertujuan untuk mengetahui bagaimana kondisi elemen ekuitas merek (brand equity) pada kelima merek minuman teh hijau dalam kemasan siap minum (Ready To Drink Green Tea). Elemen ekuitas merek terdiri dari elemen kesadaran merek (brand awareness), asosiasi merek (brand association), persepsi kualitas (perceived quality), da…
- Edition
- -
- ISBN/ISSN
- NIM.0509.059
- Collation
- -
- Series Title
- -
- Call Number
- Ref. 2x4.227 MUK a
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