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The Influence of Promotion, Service Quality, Price, and Store Atmosphere on P…
ABSTRACTThe study aims to find out the impact of promotions, quality of service, price, and store atmosphere on purchasing decisions at Amor Cakes & Bakery of Islamic university students in Bogor. This type of research is explanatory research that explains or proves the relationship between variables through the testing of hypotheses. The sample technique used purpo…
- Edition
- Vol.5 No 8
- ISBN/ISSN
- 2747-0490
- Collation
- MBS
- Series Title
- pp.3497–3506
- Call Number
- -
The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on P…
ABSTRACTThis research aimsto explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth.The population of this study consists of GenerationZ in Bogor.Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research r…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp. 126-140
- Call Number
- -
Analisis Pengaruh Harga, Kualitas, dan Label Halal, Terhadap Minat Beli Mahas…
Abstract The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using…
- Edition
- VOL.5 No.9
- ISBN/ISSN
- 2747-0490
- Collation
- ES
- Series Title
- pp. 3675-3692
- Call Number
- -
Gen Z and Halal Local Cosmetics
This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …
- Edition
- Vol. 05 No.02 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp.201-214
- Call Number
- -
Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…
Abstract The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, D…
- Edition
- Vol. 8 No 2 September 2024
- ISBN/ISSN
- 2597-8829
- Collation
- MBS
- Series Title
- pp.,2597-8829
- Call Number
- -
The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on P…
This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that th…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.126-140
- Series Title
- -
- Call Number
- -
Capturing Millennials' Attention: Investigating Influential Factors on Purcha…
This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in B…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.154-169
- Series Title
- -
- Call Number
- -
Perspective on Digital Marketing Toward Purchase Intention: A Sentiment Analysis
This study aims to determine the sentiment towards digital marketing and its influence on purchasing tendencies over the last ten-year period, starting from 2014 to 2023. The method used is descriptive statistical analysis with meta-analysis and sentiment from secondary data in the form of metadata from 92 articles indexed by Dimention.ai with data processing using Microsoft Excel 2016 and Sent…
- Edition
- Vol 5 No 8 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- -
- Series Title
- -
- Call Number
- -
The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trus…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1271-1281
- Series Title
- -
- Call Number
- -
The Effect Of Ease Of Accessibility, Transaction Security, And Product Qualit…
In this technological era, the use of e-commerce in purchasing goods makes it very easy for consumers, including electronic purchases. This research aims to analyze the direct influence of the variables ease of access, transaction security, ease of accessibility, transaction security and product quality on online purchasing decisions for electronic devices in Jabodetabek with the research objec…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- -
- Collation
- pp.1320-1330
- Series Title
- -
- Call Number
- -
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