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ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- -
- Series Title
- -
- Call Number
- -
Pengaruh Influencer Marketing Kualitas Konten dan Diskon Harga Terhadap Kep…
"This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 resp…
- Edition
- Vol 7 No 9 (2025)
- ISBN/ISSN
- NIM.2110101085
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap…
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101078
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
- -
Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…
"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…
- Edition
- Volume 7 Nomor 7 (2025)
- ISBN/ISSN
- NIM.2110101026
- Collation
- 2043 – 2065
- Series Title
- -
- Call Number
- -
Pengaruh Lingkungan Sosial Ekspektasi Pendapatan dan Fleksibilitas Kerja Te…
"This study aims to examine the influence of social environment, income expectations, and work flexibility on the interest of the Jabodetabek community in pursuing a career as affiliate marketers. This research employs a descriptive quantitative approach. Additionally, purposive sampling is utilized for the sampling process, with criteria targeting individuals aged at least 15 years in …
- Edition
- VOL 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101135
- Collation
- 2522 - 2540
- Series Title
- -
- Call Number
- -
Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
- Series Title
- -
- Call Number
- -
Pengaruh Perceived Value, Perceived Quality, Perceived Sacrifice Terhadap Cus…
Skripsi ini membahas bagaimana perceived value, perceived quality, perceived sacrifice yang dirasakan wali murid terhadap Sekolah Dasar Islam Terpadu Ibnu Mas'ud di Kabupaten Pidie, Aceh dan pengaruhnya terhadap customer satisfaction. Dalam penelitian ini juga membahas mengenai komunikasi pemasaran yang dilakukan SDIT Ibnu Mas'ud yang membuat wali murid memutuskan untuk menyekolahkan …
- Edition
- -
- ISBN/ISSN
- NIM.1519101
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8 SUM p
Inovasi Bahan pangan Melalui "Produksi Abon Ikan Lele (Clarias) Tanpa Bahan P…
Abon merupakan makanan kering yang terbuat dari daging cincang yang telah dihaluskan, didihkan dan kemudian digoreng. Pembuatan abon menjadi alternatif pengolahan ikan dalam rangka penganekaragaman produk perikanan dan mengantisipasi melimpahnya tangkapan ikan di masa panen. Keungulan abon ikan terdapat pada bahan bakunya yaitu ikan lele, dibandingkan dengan produk hewani lainya ikan …
- Edition
- -
- ISBN/ISSN
- NIM.1418305
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 650 NUR i
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