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Analysis of Factors Affecting Profit Growth of Sharia Commercial Banks in I…
"his study explores the factors influencing profit growth in Islamic commercial banks in Indonesia, focusing on Return on Assets (ROA) as the dependent variable. The independent variables analyzed include one-month deposits, Capital Adequacy Ratio (CAR), Non-Performing Financing (NPF) Murabahah, Financing to Deposit Ratio (FDR), Operational Costs to Operational Income (BOPO), and Mismat…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101007
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Prinsip-Prinsip Etika Bisnis dalam Al-Qur'an Dan Hadits Relevansinya Terhad…
"This study explores the relationship between the principles of business ethics in the Qur'an and Hadith and the practices of micro, small, and medium enterprises (MSMEs) in Bogor City. Employing a descriptive qualitative approach, data were collected through in-depth interviews and knowledge-based tests involving 15 MSME actors from various business sectors. Data analysis was conducted…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM2110101016
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
- -
Pengaruh Social Proof, Kemudahan, dan Trust terhadap Minat Beli Gen Z di Ti…
"The study discusses the phenomenon of increasing use of the TikTok application in 2025 and will continue to increase over time and the largest TikTok users in Indonesia among the soaring generation z, this study discusses several factors such as social proof, ease of use and customer trust which are the objects of this study and focus on generation z in the Jabodetabek area. The populati…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101021
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
- Edition
- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
- Series Title
- -
- Call Number
- -
Pengaruh Pengaruh Literasi Konsep Halal, Religiusitas, dan Sikap Konsumen Ter…
Indonesia is the country with the second largest Muslim population in the world, reaching 241.7 million people. With this large population, the domestic market potential for halal products is very promising. According to data from the State of the Global Islamic Report (SGIER) 2023/2024, the amount of halal product consumption in the world is estimated to reach USD 2.4 trillion in 2024. This pl…
- Edition
- Volume 4 Nomor 3 (2025)
- ISBN/ISSN
- NIM.2010103106
- Collation
- 220 – 233
- Series Title
- -
- Call Number
- -
Pengaruh Desain Produk Fitur Produk dan Kualitas Produk Terhadap Keputusan Pe…
"This This study aims to determine the influence of product design, product features, and product quality on Samsung smartphone purchase decisions among Generation Z. The research uses a causal quantitative approach with the SEM-PLS analysis technique. Sampling is conducted using purposive sampling with data collected through an online questionnaire distributed via Google Form to 130 Sa…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101081
- Collation
- 1893 -1910
- Series Title
- -
- Call Number
- -
Analisis Kesadaran, Sertifikasi dan Bahan Makanan Halal Terhadap Minat Beli…
"This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial…
- Edition
- Vol 7 No 6 (2025)
- ISBN/ISSN
- NIM.2010103032
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
The Influence Of Perception Of Security Ease Of Use And Habit On Qris Usage…
"This study aims to examine the influence of the perception of security, ease of use, and habits on interest in using QRIS (Quick Response Code Indonesian Standard) in the younger generation in the Greater Jakarta area, Indonesia. QRIS is a digital payment method encouraged by Bank Indonesia to support the national non-cash movement. The research method used was quantitative with data col…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101063
- Collation
- 2746-8240
- Series Title
- -
- Call Number
- -
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