Filter by
Pengaruh Lingkungan Sosial Ekspektasi Pendapatan dan Fleksibilitas Kerja Te…
"This study aims to examine the influence of social environment, income expectations, and work flexibility on the interest of the Jabodetabek community in pursuing a career as affiliate marketers. This research employs a descriptive quantitative approach. Additionally, purposive sampling is utilized for the sampling process, with criteria targeting individuals aged at least 15 years in …
- Edition
- VOL 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101135
- Collation
- 2522 - 2540
- Series Title
- -
- Call Number
- -
Performance Analysis of Islamic Equity Mutual Funds and Conventional Equity…
"This study aims to analyze and compare the performance of Islamic equity mutual funds and conventional equity mutual funds in Indonesia during the 2019–2023 period, particularly throughout the pandemic and post-pandemic phases. The method employed is descriptive quantitative with a comparative approach involving 18 Islamic and 56 conventional mutual funds registered in Bareksa. Perfo…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101134
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…
"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…
- Edition
- Volume 6 (4), 2024
- ISBN/ISSN
- NIM.2110101053
- Collation
- 611 - 624
- Series Title
- -
- Call Number
- -
Analysis of Factors Affecting Profit Growth of Sharia Commercial Banks in I…
"his study explores the factors influencing profit growth in Islamic commercial banks in Indonesia, focusing on Return on Assets (ROA) as the dependent variable. The independent variables analyzed include one-month deposits, Capital Adequacy Ratio (CAR), Non-Performing Financing (NPF) Murabahah, Financing to Deposit Ratio (FDR), Operational Costs to Operational Income (BOPO), and Mismat…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101007
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Prinsip-Prinsip Etika Bisnis dalam Al-Qur'an Dan Hadits Relevansinya Terhad…
"This study explores the relationship between the principles of business ethics in the Qur'an and Hadith and the practices of micro, small, and medium enterprises (MSMEs) in Bogor City. Employing a descriptive qualitative approach, data were collected through in-depth interviews and knowledge-based tests involving 15 MSME actors from various business sectors. Data analysis was conducted…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM2110101016
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
- -
Pengaruh Social Proof, Kemudahan, dan Trust terhadap Minat Beli Gen Z di Ti…
"The study discusses the phenomenon of increasing use of the TikTok application in 2025 and will continue to increase over time and the largest TikTok users in Indonesia among the soaring generation z, this study discusses several factors such as social proof, ease of use and customer trust which are the objects of this study and focus on generation z in the Jabodetabek area. The populati…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101021
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
- Edition
- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
- Series Title
- -
- Call Number
- -
Pengaruh Pengaruh Literasi Konsep Halal, Religiusitas, dan Sikap Konsumen Ter…
Indonesia is the country with the second largest Muslim population in the world, reaching 241.7 million people. With this large population, the domestic market potential for halal products is very promising. According to data from the State of the Global Islamic Report (SGIER) 2023/2024, the amount of halal product consumption in the world is estimated to reach USD 2.4 trillion in 2024. This pl…
- Edition
- Volume 4 Nomor 3 (2025)
- ISBN/ISSN
- NIM.2010103106
- Collation
- 220 – 233
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography