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Pengaruh Sertifikasi Halal, Digital Marketing, Dan Word Of Mouth Terhadap Kep…
Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
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- ISBN/ISSN
- NIM.2010101200
- Collation
- -
- Series Title
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- Call Number
- REF 658.8343 AMR p
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan P…
This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the…
- Edition
- Vol. 13 No. 3 September 2024
- ISBN/ISSN
- 2654-5837
- Collation
- MBS
- Series Title
- pp.357–369
- Call Number
- -
Market Mechanism Based on Ibn Taimiyah's Thought,Mekanisme Pasar Berdasarkan …
Abstract Islam is a perfect religion. Whether it's from a very small thing even to the affairs of state government. Everything is well calculated by Islam. It is inseparable in terms of the economy, in this case the market. Various economic thoughts emerged in the times. There are two contrasting economic systems. First, the capitalist economic system which promotes absolute freedom without an…
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- Vol. 2 No 1 Februari 2021
- ISBN/ISSN
- 2798-2181
- Collation
- ES
- Series Title
- pp.107-114
- Call Number
- -
Pengaruh Celebrity Endorsement Dan Social Meda Marekting Pada Brand Awareness…
Tujuan Metode Hasil/temuan Kata Kunci : Eva Rini Wahyuni : 2010101023 : Manajemen Bisnis Syariah : Pengaruh Celebrity Endorsement dan Social Media Marekting pada Brand Awareness dan Keputusan Pembelian The Originote : Menganalisis Pengaruh Celebrity Endorsement Dan Social Media Marekting Pada Keputusan Pembelian The Originote dengan Brand Awareness Sebagai Mediasi. : Penelelitian ini menggunaka…
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- ISBN/ISSN
- NIM.20101.01023
- Collation
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- Series Title
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- Call Number
- REF 658.8343 WAH p
Analysis Of The Influence Of Islamic Marketing Ethics On Customer Satisfactio…
This study aims to determine the application of Islamic marketing ethics to customer satisfaction of RM Pagi Sore in the Bogor area. The sample in this study were consumers of RM Pagi Sore. The research method used is the descriptive quantitative method. The sample was taken from 70 respondents using the purposive sampling technique. Hypothesis testing using multiple linear regression analysis …
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- Vol. 13 No. 02 (2024)
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1-9
- Series Title
- -
- Call Number
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Perspective on Digital Marketing Toward Purchase Intention: A Sentiment Analysis
This study aims to determine the sentiment towards digital marketing and its influence on purchasing tendencies over the last ten-year period, starting from 2014 to 2023. The method used is descriptive statistical analysis with meta-analysis and sentiment from secondary data in the form of metadata from 92 articles indexed by Dimention.ai with data processing using Microsoft Excel 2016 and Sent…
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- Vol 5 No 8 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- -
- Series Title
- -
- Call Number
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ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
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- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- pp.174-196
- Series Title
- -
- Call Number
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Efficient Market Analysis of Jakarta Islamic Index (2019-2023)
This study aims to analyze the efficient market form of the Jakarta Islamic Index. The methodology used is an event study with a window period of 20 days, including ten days before and ten days after the announcement of composition changes held twice a year. The sample consists of 102, with 30 companies listed during the study period and 36 companies excluded and re-listed following the composi…
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- Vol. 11 No. 2 (2024)
- ISBN/ISSN
- 2716-0610
- Collation
- pp.160-175
- Series Title
- -
- Call Number
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Analisis Kontribusi Indeks Syariah Terhadap Pasar Modal Indonesia
Penelitian ini bertujuan untuk mengetahui berapa besar indeks Syariah berkontribusi dalam pasar modal Indonesia. kontribusi indeks Syariah dilihat dalam tiga indikator, yaitu return, volume dan value. Model yang digunakan adalah model VER/VECM untuk melihat signifikansi hubungan indeks Syariah terhadap pasar modal Indonesia dalam jangka panjang, dan untuk mengetahui keadaan pasar mod…
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- ISBN/ISSN
- NIM0913017
- Collation
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- Series Title
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- Call Number
- Ref 332.6 Fat a
Analisis Pengaruh Harga Minyak Dunia dan Variabel Makroekonomi Indonesia Terh…
Pasar modal merupakan indikator kemajuan perekonomian suatu Negara serta menunjang ekonomi Negara yang bersangkutan. Hadirnya pasar modal syariah sendiri telah memberikan peran penting dalam merubah sistem keuangan dunia. Saat ini pasar modal syariah bukan hanya menjadi sebuah tren dikalangan Negara-negara muslim semata, namun perkembangan industri keuangan syariah diseluruh dunia men…
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- -
- ISBN/ISSN
- 0913.151
- Collation
- -
- Series Title
- -
- Call Number
- Ref 339 Sya a
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