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Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
- Edition
- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
- Series Title
- -
- Call Number
- -
Analisis Kesadaran, Sertifikasi dan Bahan Makanan Halal Terhadap Minat Beli…
"This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial…
- Edition
- Vol 7 No 6 (2025)
- ISBN/ISSN
- NIM.2010103032
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Analisis Pengaruh Indeks Zakat Nasional (IZN) terhadap Pengumpulan Zakat pe…
"This study aims to analyze the impact of the National Zakat Index (IZN) and the Provincial Minimum Wage (UMP) on zakat collection per capita in Indonesia. Using panel data from 32 provinces in Indonesia for the period 2020 to 2023, this study applies panel data regression with the Fixed Effect Model (FEM) approach. The analysis results show that both variables, namely IZN and UMP, have…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110103009
- Collation
- 2747 - 0409
- Series Title
- -
- Call Number
- -
Pengaruh Kepercayaan, Religiusitas dan Pendapatan Terhadap Minat Membayar Zak…
This study investigates the influence of trust, religiosity, and income on the interest in paying zakat among the Muslim community in Pekanbaru City. Trust in zakat institutions is defined as the belief that these institutions are professional, honest, and transparent in managing zakat funds. Religiosity is measured as the level of adherence to religious teachings, while income re…
- Edition
- Vol.5 No 10 (2024)
- ISBN/ISSN
- 2747-0491
- Collation
- -
- Series Title
- -
- Call Number
- -
Pemaknaan Pinjaman Online Bagi Mahasiswa
This study aims to comprehensively explore the meanings, motives, and experiences of students in using online loan services through a phenomenological approach and a constructivist paradigm. The background of this research is based on the rapid growth of online loan services in Indonesia, which has become increasingly popular among students, especially due to the ease of digital access, fast ap…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110409014
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
- -
PENGARUH HARGA JUAL, KUALITAS PRODUK KUALITAS PELAYANAN TERHADAP LOYALITAS NA…
"Expanding the limitations of the study in confirming the effect of customer loyalty, especially in the banking sector on murabaha financing at Bank Syariah Indonesia, is the expected contribution of this study. So that the study aims to examine the effect of selling price, product quality, service quality on customer loyalty in murabaha financing at Bank Syariah Indonesia. For this reaso…
- Edition
- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101076
- Collation
- 2621-6833
- Series Title
- -
- Call Number
- -
Efektifitas Program Pendidikan Magang Dalam Mengembangkan Kompetensi MAahasi…
"This study aims to determine the effectiveness of the internship program in developing student competencies based on the achievement of the profile of graduates of the Faculty of Tarbiyah, Tazkia University. The internship program is a means of experiential learning that supports students in applying knowledge directly in the world of education. This research uses a descriptive quant…
- Edition
- Volume 32, Number 1 2025
- ISBN/ISSN
- NIM.2110308011
- Collation
- 0854-2627
- Series Title
- -
- Call Number
- -
Penerapan Media Komik Dalam Meningkatkan Motivasi Dan Hasil Belajar Siswa …
" This study aims to examine the effectiveness of comic media in improving students’ motivation and learning outcomes in the Islamic Economics subject at SMK Negeri 3 Depok. The research was motivated by the low interest and engagement of students in understanding the conceptual content of Islamic Economics. A quantitative approach with an ex post facto design was used. Data were collec…
- Edition
- Vol 10 No 3 (2025)
- ISBN/ISSN
- NIM.2110308018
- Collation
- 2477-6254
- Series Title
- -
- Call Number
- -
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