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Performance Analysis of Islamic Equity Mutual Funds and Conventional Equity…
"This study aims to analyze and compare the performance of Islamic equity mutual funds and conventional equity mutual funds in Indonesia during the 2019–2023 period, particularly throughout the pandemic and post-pandemic phases. The method employed is descriptive quantitative with a comparative approach involving 18 Islamic and 56 conventional mutual funds registered in Bareksa. Perfo…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101134
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…
"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…
- Edition
- Volume 6 (4), 2024
- ISBN/ISSN
- NIM.2110101053
- Collation
- 611 - 624
- Series Title
- -
- Call Number
- -
Prinsip-Prinsip Etika Bisnis dalam Al-Qur'an Dan Hadits Relevansinya Terhad…
"This study explores the relationship between the principles of business ethics in the Qur'an and Hadith and the practices of micro, small, and medium enterprises (MSMEs) in Bogor City. Employing a descriptive qualitative approach, data were collected through in-depth interviews and knowledge-based tests involving 15 MSME actors from various business sectors. Data analysis was conducted…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM2110101016
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
- -
Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
- Edition
- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
- Series Title
- -
- Call Number
- -
Analisis Kesadaran, Sertifikasi dan Bahan Makanan Halal Terhadap Minat Beli…
"This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial…
- Edition
- Vol 7 No 6 (2025)
- ISBN/ISSN
- NIM.2010103032
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Analisis Pengaruh Indeks Zakat Nasional (IZN) terhadap Pengumpulan Zakat pe…
"This study aims to analyze the impact of the National Zakat Index (IZN) and the Provincial Minimum Wage (UMP) on zakat collection per capita in Indonesia. Using panel data from 32 provinces in Indonesia for the period 2020 to 2023, this study applies panel data regression with the Fixed Effect Model (FEM) approach. The analysis results show that both variables, namely IZN and UMP, have…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110103009
- Collation
- 2747 - 0409
- Series Title
- -
- Call Number
- -
Pengaruh Kepercayaan, Religiusitas dan Pendapatan Terhadap Minat Membayar Zak…
This study investigates the influence of trust, religiosity, and income on the interest in paying zakat among the Muslim community in Pekanbaru City. Trust in zakat institutions is defined as the belief that these institutions are professional, honest, and transparent in managing zakat funds. Religiosity is measured as the level of adherence to religious teachings, while income re…
- Edition
- Vol.5 No 10 (2024)
- ISBN/ISSN
- 2747-0491
- Collation
- -
- Series Title
- -
- Call Number
- -
Pemaknaan Pinjaman Online Bagi Mahasiswa
This study aims to comprehensively explore the meanings, motives, and experiences of students in using online loan services through a phenomenological approach and a constructivist paradigm. The background of this research is based on the rapid growth of online loan services in Indonesia, which has become increasingly popular among students, especially due to the ease of digital access, fast ap…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110409014
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
- -
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