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ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- -
- Series Title
- -
- Call Number
- -
Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap P…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
- Edition
- Vol.1, No2 Mei 2024
- ISBN/ISSN
- NIM.2110101020
- Collation
- 3046-7144
- Series Title
- -
- Call Number
- -
Pengaruh Influencer Marketing Kualitas Konten dan Diskon Harga Terhadap Kep…
"This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 resp…
- Edition
- Vol 7 No 9 (2025)
- ISBN/ISSN
- NIM.2110101085
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Kemudahan Penggunaan Kepercayaan Konsumen dan Ulasan Terhadap Mina…
"This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled ""The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek,"" this research employs a causal quantitative app…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101062
- Collation
- 2430 - 2448
- Series Title
- -
- Call Number
- -
Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap…
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101078
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Strategi Pembelajaran dalam Meningkatkan Minat Menghafal Al- Qur’an Mahasis…
Tazkia Institute has been implementing the tahfidz program since 2017 until now. This program applies various learning strategies for memorizing the Qur'an to achieve the goals of the tahfidz program. The study aims to find out how learning strategies in increasing the interest in memorizing hafidzpreneur students are applied at Tazkia Bogor Institute. The method used by the author is with a qu…
- Edition
- Volume 15, Issue 1
- ISBN/ISSN
- 2715-1247
- Collation
- -
- Series Title
- -
- Call Number
- -
The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
- -
Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…
"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…
- Edition
- Volume 7 Nomor 7 (2025)
- ISBN/ISSN
- NIM.2110101026
- Collation
- 2043 – 2065
- Series Title
- -
- Call Number
- -
Pengaruh Lingkungan Sosial Ekspektasi Pendapatan dan Fleksibilitas Kerja Te…
"This study aims to examine the influence of social environment, income expectations, and work flexibility on the interest of the Jabodetabek community in pursuing a career as affiliate marketers. This research employs a descriptive quantitative approach. Additionally, purposive sampling is utilized for the sampling process, with criteria targeting individuals aged at least 15 years in …
- Edition
- VOL 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101135
- Collation
- 2522 - 2540
- Series Title
- -
- Call Number
- -
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