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"PENGARUHGAYAHIDUP,KUALITASPRODUK,DAN HARGAPRODUKTERHADAPKEPUTUSAN PEMBEL…
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
- Edition
- -
- ISBN/ISSN
- NIM.19101046
- Collation
- -
- Series Title
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The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…
Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year. Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to …
- Edition
- Vol. 9, No. 1
- ISBN/ISSN
- 2548-2343
- Collation
- -
- Series Title
- -
- Call Number
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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
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Pengaruh Influencer Marketing Kualitas Konten dan Diskon Harga Terhadap Kep…
"This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 resp…
- Edition
- Vol 7 No 9 (2025)
- ISBN/ISSN
- NIM.2110101085
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
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The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
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Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
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Pengaruh Desain Produk Fitur Produk dan Kualitas Produk Terhadap Keputusan Pe…
"This This study aims to determine the influence of product design, product features, and product quality on Samsung smartphone purchase decisions among Generation Z. The research uses a causal quantitative approach with the SEM-PLS analysis technique. Sampling is conducted using purposive sampling with data collected through an online questionnaire distributed via Google Form to 130 Sa…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101081
- Collation
- 1893 -1910
- Series Title
- -
- Call Number
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PENGARUH HARGA JUAL, KUALITAS PRODUK KUALITAS PELAYANAN TERHADAP LOYALITAS NA…
"Expanding the limitations of the study in confirming the effect of customer loyalty, especially in the banking sector on murabaha financing at Bank Syariah Indonesia, is the expected contribution of this study. So that the study aims to examine the effect of selling price, product quality, service quality on customer loyalty in murabaha financing at Bank Syariah Indonesia. For this reaso…
- Edition
- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101076
- Collation
- 2621-6833
- Series Title
- -
- Call Number
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Pengaruh Service Quality, Promotion Dan Customer Eksperience Terhadap Kepuasa…
"Continuing previous research in measuring the level of customer satisfaction of Bank Riau Kepri Syariah and analyzing what influences will affect customer satisfaction, this study aims to determine the effect of service quality, promotion and customer experience on customer satisfaction of Bank Riau Kepri Syariah. This study uses a descriptive quantitative research approach method with a…
- Edition
- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101049
- Collation
- 2621-6833
- Series Title
- -
- Call Number
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Dampak Konsumsi Energi Terbarukan Terhadap Ketimpangan Pendapatan di Negara…
"This study aims to investigate whether renewable energy consumption has an impact on income inequality in OIC countries. This study also wants to prove whether the Kuznets curve hypothesis applies in OIC countries. This analysis uses annual data from 1999 to 2020 in 20 OIC member countries and the PMG ARDL method in analyzing data with the help of Eviews 13. The results of the study sh…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110103022
- Collation
- 2723 - 2741
- Series Title
- -
- Call Number
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